La respuesta del consumidor ante la crisis: Un análisis de las series temporales de compras y uso de promociones en la categoría de producto cerveza

JOURNAL ARTICLE published 1 May 2014 in ESIC Market

Authors: Alejandro Mollá Descals | María Eugenia Ruiz Molina | Miguel Ángel Gómez-Borja

Application of ICTs in the development of Sustainable Smart Cities

JOURNAL ARTICLE published 19 February 2021 in ESIC MARKET Economic and Business Journal

Authors: Sergio Tejero Palomo

JOURNAL ISSUE published 27 May 2022 in ESIC Market

ESIC Market Economics and Business Journal

JOURNAL published

The cryptocurrency market: A network analysis

JOURNAL ARTICLE published 1 September 2018 in ESIC Market Economics and Business Journal

Authors: Carlos Jaureguizr Francés

Consumidores Millennials: las gratificaciones a través del uso de Snapchat y su impacto a motivaciones impulsivas de compra

JOURNAL ARTICLE published 31 December 2018 in ESIC MARKET Economic and Business Journal

Authors: Virgin Dones | Jose A. Flecha | Evelyn López | María De Los M. Santos Corrada

Atractivo visual percibido en páginas web mediante eye-tracking : caso de estudio en mujeres en los hoteles NH y Barceló

JOURNAL ARTICLE published 1 May 2018 in ESIC Market

Authors: Mikel Alonso López | Gloria Sánchez García

Buying decisions of counterfeit goods and moral judgment

JOURNAL ARTICLE published 1 January 2014 in ESIC Market

Authors: Juan de Lucio | Consejo Superior de Cámaras de Comercio Industria y Navegación de España | Manuel Valero

JOURNAL ISSUE published 1 January 2018 in ESIC Market Economics and Business Journal

Millennial Consumers: Gratifications through the use of Snapchat and its impact on impulsive motivations of purchase

JOURNAL ARTICLE published 31 December 2018 in ESIC MARKET Economic and Business Journal

Authors: Virgin Dones | Jose A. Flecha | María De Los M. Santos Corrada | Evelyn López

JOURNAL ISSUE published 1 May 2014 in ESIC Market Economics and Business Journal

Online corporate reputation in the hotel industry: the case of TripAdvisor

JOURNAL ARTICLE published 1 September 2017 in ESIC Market Economics and Business Journal

Authors: Ángeles Rubio Gil | Icíar C. Jiménez Barandalla | Carmelo Mercado Idoeta

Effect of materialism on the use of the brand name in purchasing decisions from a cross-cultural perspective

JOURNAL ARTICLE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Authors: Liudmila Ostrovskaya | Universidad Miguel Hernández | Francisco José Sarabia-Sánchez

Satisfaction in Relation to the Metrics of Quality Constructs in South African Manufacturer-Supplier Relationships

JOURNAL ARTICLE published 1 January 2013 in ESIC MARKET Economic and Business Journal

Authors: Mercy Mpinganjira | University of Johannesburg, South Africa | Marlene Bogaards

The use and choice of multipartner alliances: an exploratory study

JOURNAL ARTICLE published 1 January 2015 in ESIC Market Economics and Business Journal

Authors: Marco Castiglioni | Ignacio Castro Abancéns | José Luis Galán González

Identificación y medición del liderazgo de opinión, la satisfacción y la lealtad del público en un servicio cultural

JOURNAL ARTICLE published 1 May 2012 in ESIC MARKET Economic and Business Journal

Authors: Javier Flores Zamora | Jesús García Madariaga Miranda

Value, satisfaction and loyalty in volunteerism. Application to a religious megaevent

JOURNAL ARTICLE published 2013 in ESIC MARKET Economic and Business Journal

Authors: Elena Floristán Imízcoz | Teresa Fayos Gardó | David Servera-Francés | Francisco Arteaga Moreno et al

Quality assurance and satisfaction with their results: an application to the implementation of EN 9100 standard in the Spanish aerospace sector

JOURNAL ARTICLE published 1 January 2014 in ESIC Market

Authors: Carlos del Castillo Peces | Universidad Rey Juan Carlos | Carmelo Mercado Idoeta | Camilo Prado Román

Is the perception of CSR country bound? A CSR based reputation study of Spanish companies in Latin America

JOURNAL ARTICLE published 1 May 2013 in ESIC MARKET Economics and Business Journal

Authors: Vanina Andrea Farber | CENTRUM Católica Graduate School of Business | Vincent Charles

El juicio moral y la decisión de compra de productos falsificados

JOURNAL ARTICLE published 1 January 2014 in ESIC Market

Authors: Juan de Lucio | Manuel Valero