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Reflections on IMR from the new Co-editor JOURNAL ARTICLE published 30 May 2008 in International Marketing Review |
Note from the publisher JOURNAL ARTICLE published 31 October 2008 in International Marketing Review |
A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers JOURNAL ARTICLE published 1 October 2001 in International Marketing Review |
The marketing strategies of French and German companies in the UK JOURNAL ARTICLE published 1 December 2001 in International Marketing Review |
Country managers: the next generation JOURNAL ARTICLE published 1 June 1996 in International Marketing Review |
Global Marketing and Advertising JOURNAL ARTICLE published 1 November 2006 in International Marketing Review |
Special issue on Country of origin: state of art review for international marketing strategy and practice JOURNAL ARTICLE published 27 February 2007 in International Marketing Review |
Editorial JOURNAL ARTICLE published 20 February 2009 in International Marketing Review |
Guest editorial JOURNAL ARTICLE published 20 July 2010 in International Marketing Review |
Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe JOURNAL ARTICLE published 1 February 2002 in International Marketing Review |
An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country JOURNAL ARTICLE published 10 May 2020 in International Marketing Review |
Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary JOURNAL ARTICLE published 1 May 1993 in International Marketing Review |
The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon JOURNAL ARTICLE published 12 February 2018 in International Marketing Review |
Market orientation and business performance: some European evidence JOURNAL ARTICLE published 1 February 1996 in International Marketing Review |
Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets JOURNAL ARTICLE published 16 December 2019 in International Marketing Review |
Perceptions and effects of cross-national corporate reputation JOURNAL ARTICLE published 13 November 2017 in International Marketing Review |
Global vs local brands: how home country bias and price differences impact brand evaluations JOURNAL ARTICLE published 8 April 2014 in International Marketing Review |
This thing I call Europe JOURNAL ARTICLE published 1 December 1998 in International Marketing Review |
Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction JOURNAL ARTICLE published 10 April 2024 in International Marketing Review |
Euromarketing: Charting the Map for Globalization JOURNAL ARTICLE published 1 May 1992 in International Marketing Review |