Euromarketing: Charting the Map for Globalization

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Tevfik Dalgic

Strategies for Export Marketing of Non‐Traditional Products

JOURNAL ARTICLE published 1 April 1989 in International Marketing Review

Authors: J.A.F. Nicholls | Marlene Lyn‐Cook | Sydney Roslow

Effects of partitioned country image in the context of brand image and familiarity

JOURNAL ARTICLE published 1 February 1999 in International Marketing Review

Authors: Dongdae Lee | Gopala Ganesh

Assimilation effects in country image research

JOURNAL ARTICLE published 1 June 2002 in International Marketing Review

Authors: Ravi Parameswaran | R. Mohan Pisharodi

Ethics at the purchasing/sales interface: an international perspective

JOURNAL ARTICLE published 1 August 1995 in International Marketing Review

Authors: Graham Wood

Role of satisfaction in an integrative model of brand loyalty

JOURNAL ARTICLE published 24 April 2009 in International Marketing Review

Authors: Hong‐Youl Ha | Swinder Janda | Sang‐Kyu Park

Foreign entry into British retailing, 1850‐1994

JOURNAL ARTICLE published 1 August 2000 in International Marketing Review

Authors: Andrew Godley | Scott Fletcher

Case Note: The Evolution of Distribution Systems: A Framework for Analysing Market Changes in Eastern Europe: The Case of Hungary

JOURNAL ARTICLE published April 1993 in International Marketing Review

Authors: Rene Dentiste Mueller | James Wenthe | Peter Baron

Product‐country images in the arts: a multi‐country study

JOURNAL ARTICLE published 18 July 2008 in International Marketing Review

Authors: Alain d'Astous | Zannie Giraud Voss | François Colbert | Antonella Carù | Marylouise Caldwell | François Courvoisier

Editors: Ian Phau

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Abhishek Behl | Shampy Kamboj | Bijoylaxmi Sarmah | Vijay Pereira | Kirti Sharma | Hussain Gulzar Rammal | Elisa Arrigo

Export‐import relationships in a global organization: a relational contracting analysis of subsidiary behavior

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Milorad M. Novicevic | Michael Harvey

The relevance of retailer country-of-origin to consumer store choice: evidence from China

JOURNAL ARTICLE published 2 September 2014 in International Marketing Review

Authors: Masayoshi Maruyama | Lihui Wu

Cracking export markets with genetically modified crops

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Grant E. Isaac | Nicholas Perdikis | William A. Kerr

Ethical standards and perceptions of CRM among millennial consumers

JOURNAL ARTICLE published 3 December 2020 in International Marketing Review

Authors: David Cosgrave | Michele O'Dwyer

Toward more rigorous country brand assessments: the modified country brand strength index

JOURNAL ARTICLE published 27 April 2020 in International Marketing Review

Authors: Abdelmounaim Lahrech | Katariina Juusola | Mohamed Eisa AlAnsaari

Building Cross‐Cultural Competence: How to Create Wealth from Conflicting Values

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Research note:The psychographic segmentation of the female market in Greater China

JOURNAL ARTICLE published 1 February 1998 in International Marketing Review

Authors: Jackie L.M. Tam | Susan H.C. Tai

Managing technology transfer to China

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Manucher Farhang

Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination?

JOURNAL ARTICLE published 1 June 1997 in International Marketing Review

Authors: Spence L. Wise | Morgan P. Miles

International marketing: an assessment

JOURNAL ARTICLE published 1 February 1999 in International Marketing Review

Authors: Stanley J. Paliwoda