Perceptions and effects of cross-national corporate reputation

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Bernhard Swoboda | Johannes Hirschmann

Global vs local brands: how home country bias and price differences impact brand evaluations

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Warat Winit | Gary Gregory | Mark Cleveland | Peeter Verlegh

This thing I call Europe

JOURNAL ARTICLE published 1 December 1998 in International Marketing Review

Authors: Ronald Savitt

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction

JOURNAL ARTICLE published 10 April 2024 in International Marketing Review

Authors: Amandeep Dhir | Arun Madanaguli | Fauzia Jabeen | Dorra Yahiaoui | Roberto Quaglia

Euromarketing: Charting the Map for Globalization

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Tevfik Dalgic

Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers

JOURNAL ARTICLE published 1 April 1993 in International Marketing Review

Authors: Kyung‐il Ghymn | Laurence W. Jacobs

Managing technology transfer to China

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Manucher Farhang

International marketing textbooks

JOURNAL ARTICLE published 1 February 1997 in International Marketing Review

Authors: Eugene D. Jaffe

Risks and Liquor Markets in the Far East

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Nicholas Stroude

Strategies for Export Marketing of Non‐Traditional Products

JOURNAL ARTICLE published 1 April 1989 in International Marketing Review

Authors: J.A.F. Nicholls | Marlene Lyn‐Cook | Sydney Roslow

A Note on ″Passage to India: A Marketing Perspective″

JOURNAL ARTICLE published 1 January 1990 in International Marketing Review

Authors: G.M. Naidu

Barossa Winery: Penetrating the International Market

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Gordon McDougall

The use of multiple export channels by small knowledge‐intensive firms

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Authors: Rod B. McNaughton

Determinants and benefits of global strategic marketing planning formality

JOURNAL ARTICLE published 1 December 2000 in International Marketing Review

Authors: Myung‐Su Chae | John S. Hill

Marketing Planning and Communications for Small Winemakers

JOURNAL ARTICLE published 1 February 1989 in International Marketing Review

Authors: Tony Spawton

Aggressive and Passive Exporters: A Study in the Brazilian Furniture Industry

JOURNAL ARTICLE published 1 May 1990 in International Marketing Review

Authors: Angela da Rocha | Carl H. Christensen | Carlos Eduardo da Cunha

Consumer cultural identity: a comment

JOURNAL ARTICLE published 9 September 2019 in International Marketing Review

Authors: Nicolas Papadopoulos

Editorial

JOURNAL ARTICLE published 23 February 2010 in International Marketing Review

Authors: Jeryl Whitelock

International Libel & Privacy Handbook: A Global Reference for Journalists, Publishers, Webmasters and Lawyers

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Guest editorial

JOURNAL ARTICLE published 13 February 2017 in International Marketing Review

Authors: Shlomo Y. Tarba | Michael R. Czinkota | Demetris Vrontis