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National culture and preference for alternate accounting controls USA vs Mexico JOURNAL ARTICLE published 1 August 1999 in International Marketing Review |
International online marketing of foods to US consumers JOURNAL ARTICLE published 1 October 1997 in International Marketing Review |
Global marketing of leisure software: a case study of Asian countries JOURNAL ARTICLE published 1 August 1999 in International Marketing Review |
The influence of physical, beneficial and image properties on responses to parallel imports JOURNAL ARTICLE published 1 December 2000 in International Marketing Review |
Moral conflicts among Norwegian advertising professionals JOURNAL ARTICLE published 1 August 1995 in International Marketing Review |
Activating the marketing concept in a global context JOURNAL ARTICLE published 1 February 2002 in International Marketing Review |
Relative Importance of Firm and Managerial Influences on International Technology Licensing Behaviour JOURNAL ARTICLE published 1 February 1993 in International Marketing Review |
Attitude‐behaviour Inconsistency in Exporting JOURNAL ARTICLE published 1 March 1992 in International Marketing Review |
Parallel Importation in Taiwan: A View from a Newly Emerged Country and a Comparative Analysis JOURNAL ARTICLE published 1 June 1993 in International Marketing Review |
Emerging Marketing Strategies in a Changing Macroeconomic Environment: A Commentary JOURNAL ARTICLE published 1 January 1992 in International Marketing Review |
Effects of Government Export Policies on Turkish Export Trading Companies JOURNAL ARTICLE published 1 March 1992 in International Marketing Review |
The European Community Single Market of 1992: European Executives Discuss Trends for Global Marketing JOURNAL ARTICLE published 1 May 1991 in International Marketing Review |
International Marketing Strategies for a Cultural Service JOURNAL ARTICLE published 1 February 1991 in International Marketing Review |
Comparative Analysis of the Textile and Apparel Industries in India and the United States JOURNAL ARTICLE published 1 February 1991 in International Marketing Review |
The millennium and international marketing JOURNAL ARTICLE published 1 February 2000 in International Marketing Review |
Guest editorial International marketing in the Asia‐Pacific region JOURNAL ARTICLE published 1 June 2004 in International Marketing Review |
Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate‐level Marketing JOURNAL ARTICLE published 1 April 2003 in International Marketing Review |
A new beginning JOURNAL ARTICLE published 4 February 2014 in International Marketing Review |
Guest editorial JOURNAL ARTICLE published 8 February 2016 in International Marketing Review |
Marketing across Cultures (3rd edition) JOURNAL ARTICLE published 1 February 2002 in International Marketing Review |