An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country

JOURNAL ARTICLE published 10 May 2020 in International Marketing Review

Authors: Anders Pehrsson

Segmenting the Arab markets on the basis of marketing stimuli

JOURNAL ARTICLE published 1 December 2002 in International Marketing Review

Authors: Nizar Souiden

IMR Top 10 Reviewers of 2011-2013

JOURNAL ARTICLE published 4 February 2014 in International Marketing Review

The Growth Warriors: Creating Sustainable Global Advantage for America’s Technology Industries

JOURNAL ARTICLE published 1 February 2000 in International Marketing Review

Mastering Global Markets: Strategies for Today's Trade Globalist

JOURNAL ARTICLE published 1 February 2005 in International Marketing Review

Editorial

JOURNAL ARTICLE published 20 April 2012 in International Marketing Review

Authors: John W. Cadogan

Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets

JOURNAL ARTICLE published 19 December 2022 in International Marketing Review

Authors: Veronika Tarnovskaya | Daniel Tolstoy | Sara Melén Hånell

Strategic flexibility in export expansion: growing through withdrawal

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Peter Pauwels | Paul Matthyssens

Network gatekeeping in SME exporters’ market entry in China

JOURNAL ARTICLE published 11 April 2016 in International Marketing Review

Authors: Hongzhi Gao | Monica Ren | Jing Zhang | Ruoyi Sun

THE USE OF FOREIGN CURRENCY FUTURES TO REDUCE EXCHANGE RATE RISK

JOURNAL ARTICLE published 1 March 1984 in International Marketing Review

Authors: Ike Mathur | David Loy

Emergence of a third culture: shared leadership in international strategic alliances

JOURNAL ARTICLE published February 2005 in International Marketing Review

Authors: Carlos M. Rodríguez

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

JOURNAL ARTICLE published 1 May 1993 in International Marketing Review

Authors: Richard Ettenson

International learning: antecedents and performance implications among newly internationalizing companies in an exporting context

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Poh‐Lin Yeoh

Examining the role of beliefs and attitudes in online advertising

JOURNAL ARTICLE published 23 February 2010 in International Marketing Review

Authors: Ying Wang | Shaojing Sun

Internationalisation of service firms through corporate social entrepreneurship and networking

JOURNAL ARTICLE published 10 November 2014 in International Marketing Review

Authors: Pervez Ghauri | Misagh Tasavori | Reza Zaefarian

Editors: Hussain G. Rammal | Elizabeth L. Rose

The Uppsala model on evolution of the multinational business enterprise – from internalization to coordination of networks

JOURNAL ARTICLE published 24 May 2013 in International Marketing Review

Authors: Jan-Erik Vahlne | Jan Johanson

A store brand’s country-of-origin or store image: what matters to consumers?

JOURNAL ARTICLE published 10 April 2017 in International Marketing Review

Authors: Tony C. Garrett | Sungkyu Lee | Kyounghee Chu

An analytical review of the factors stimulating smaller firms to export

JOURNAL ARTICLE published 6 November 2007 in International Marketing Review

Authors: Leonidas C. Leonidou | Constantine S. Katsikeas | Dayananda Palihawadana | Stavroula Spyropoulou

Refining the relation between cause-related marketing and consumers purchase intentions

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Alberto Ferraris | Manlio Del Giudice | Balakrishna Grandhi | Valentina Cillo

Identifying successful marketing strategies by export regional destination

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Nora Lado | Ester Martínez‐Ros | Ana Valenzuela