The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product

JOURNAL ARTICLE published 26 October 2021 in International Marketing Review

Authors: John Thøgersen | Susanne Pedersen

A Global Look at Consumer Involvement and Use of Products

JOURNAL ARTICLE published 1 January 1989 in International Marketing Review

Authors: Judith L. Zaichkowsky | James H. Sood

Nation branding and integrated marketing communications: an ASEAN perspective

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar | Kai‐Uwe Seidenfuss | Ghazali Musa

Editors: Keith Dinnie

IDENTIFYING TARGET SEGMENTS FOR FOREIGN DIRECT INVESTMENT (FDI) ATTRACTION: AN APPLICATION OF CONJOINT METHODOLOGY

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Ishmael P. Akaah | Attila Yaprak

EXPORT MANAGEMENT COMPANIES: THE IMPLICATIONS FOR DEVELOPING THE AMERICAN EXPORT TRADING COMPANY

JOURNAL ARTICLE published 1 April 1984 in International Marketing Review

Authors: Nicholas C. Williamson | Daniel C. Bello

THIRD WORLD MARKETS DEMAND HOUSEHOLD DATA FOR SUCCESSFUL CONSUMER GOODS MARKETING: MEXICO AS A CASE EXAMPLE

JOURNAL ARTICLE published 1 March 1984 in International Marketing Review

Authors: Sandra M. Huszagh | Arthur Murphy

USE OF ANALYTICAL TECHNIQUES IN INTERNATIONAL MARKETING

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Essam Mahmoud | Gillian Rice

HOW BETTER SYSTEMS COULD FEED THE WORLD

JOURNAL ARTICLE published 1 January 1986 in International Marketing Review

Authors: Adel I. El‐Ansary

INTERNATIONAL MARKETING TECHNIQUES FOR ENGINEERS

JOURNAL ARTICLE published 1 April 1984 in International Marketing Review

Authors: J.M. Hutcheson

A “cross‐cultural RELQUAL‐scale” in supplier‐distributor relationships of Sweden and the USA

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Janice M. Payan | Göran Svensson | Gabriel Awuah | Svante Andersson | Joe Hair

Consumer responses to East‐West writing system differences

JOURNAL ARTICLE published 14 September 2010 in International Marketing Review

Authors: Monica D. Hernandez | Michael S. Minor

DEVELOPING A DEFENSIVE PRODUCT MANAGEMENT PHILOSOPHY FOR THIRD WORLD MARKETS

JOURNAL ARTICLE published 1 January 1988 in International Marketing Review

Authors: Donald G. Howard | Michael A. Mayo

THE INFLUENCE OF COUNTRY AND PRODUCT ON RETAILER OPERATING PRACTICES: A CROSS NATIONAL COMPARISON

JOURNAL ARTICLE published 1 February 1985 in International Marketing Review

Authors: Daniel C. Bello | Lee D. Dahringer

STRATEGIC MARKETING TECHNIQUES IN INTERNATIONAL TOURISM

JOURNAL ARTICLE published 1 February 1987 in International Marketing Review

Authors: Socrates Papadopoulos

Strategic orientation and export success: an empirical study

JOURNAL ARTICLE published 1 December 1997 in International Marketing Review

Authors: Van R. Wood | Kim R. Robertson

Lessons for pan‐European marketing? The role of consumer preferences in fine‐tuning the product‐market fit

JOURNAL ARTICLE published April 1995 in International Marketing Review

Authors: A. Diamantopoulos | B.B. Schlegelmilch | J.P. Du Preez

DEVELOPMENT OF EXPORT MARKETING GUIDELINES

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Warren J. Bilkey

Segmenting the Arab markets on the basis of marketing stimuli

JOURNAL ARTICLE published 1 December 2002 in International Marketing Review

Authors: Nizar Souiden

Impact of Marketing Strategy on Performance: Empirical Evidence from a Liberalized Developing Country

JOURNAL ARTICLE published 1 January 1993 in International Marketing Review

Authors: Sam Okoroafo | Lloyd C. Russow

Why State Corporations in Developing Countries Have Failed to Attract Foreign Investment

JOURNAL ARTICLE published 1 March 1989 in International Marketing Review

Authors: William A. Stoever