Understanding and implementing CRM initiatives in international markets

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Anne L. Roggeveen | Lauren Beitelspacher

Cause-related marketing

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Gordon Liu | Meng-Shan Sharon Wu | Wai Wai Ko | Cheng-Hao Steve Chen | Yantai Chen

A model of image creation and image transfer in event sponsorship

JOURNAL ARTICLE published June 1997 in International Marketing Review

Authors: Kevin Gwinner

CSR communication and international marketing: Insights from the COVID-19 pandemic

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Anna Farmaki | Elias Hadjielias | Hossein Olya | Babak Taheri | Maria Hadjielia Drotarova

Nation branding, cultural identity and political polarization – an exploratory framework

JOURNAL ARTICLE published 1 June 2020 in International Marketing Review

Authors: Alessandra Vecchi | Emmanuel Sirimal Silva | Lina Maria Jimenez Angel

Appreciating vs venerating cultural outgroups

JOURNAL ARTICLE published 13 May 2019 in International Marketing Review

Authors: Mark Cleveland | Anjana Balakrishnan

The implementation of international advertising strategies

JOURNAL ARTICLE published 25 May 2012 in International Marketing Review

Authors: Fernando Fastoso | Jeryl Whitelock

Editors: Fernando Fastoso

International transfer and perception of retail formats

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Bernhard Swoboda | Bettina Berg | Dan-Cristian Dabija

The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: Jean Boisvert | Nicholas J. Ashill

Marketing research on mergers and acquisitions: a systematic review and future directions

JOURNAL ARTICLE published 11 September 2017 in International Marketing Review

Authors: Michael Christofi | Erasmia Leonidou | Demetris Vrontis

International marketing, strategic orientations and business success

JOURNAL ARTICLE published 13 July 2012 in International Marketing Review

Authors: John W. Cadogan

BRIDGING NATIONAL AND GLOBAL MARKETING STRATEGIES THROUGH REGIONAL OPERATIONS

JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

Authors: John D. Daniels

MANAGING INTERNATIONAL CUSTOMER SERVICE

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Martin Christopher | Richard Lancioni | John Gattorna

THE EVOLUTION OF INTERNATIONAL MARKETING

JOURNAL ARTICLE published 1 February 1987 in International Marketing Review

Authors: Vern Terpstra

Antecedents of product placement effectiveness across cultures

JOURNAL ARTICLE published 8 February 2016 in International Marketing Review

Authors: Fanny Fong Yee Chan | Dan Petrovici | Ben Lowe

Editors: Professor John Ford and Professor Vicky Crittenden

International learning: antecedents and performance implications among newly internationalizing companies in an exporting context

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Poh‐Lin Yeoh

An international new venture’s commercialization of a medical technology innovation

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Hélène Laurell

Strategic flexibility in export expansion: growing through withdrawal

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Peter Pauwels | Paul Matthyssens

Exploring the link between market orientation and innovation in the European and US insurance markets

JOURNAL ARTICLE published 1 April 2001 in International Marketing Review

Authors: Nora Lado | Albert Maydeu‐Olivares

Global vs local brands: how home country bias and price differences impact brand evaluations

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Warat Winit | Gary Gregory | Mark Cleveland | Peeter Verlegh