Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Liz Lee‐Kelley | David Gilbert | Nada F. Al‐Shehabi

Consumer cosmopolitanism in international marketing research: a systematic review and future research agenda

JOURNAL ARTICLE published 25 October 2022 in International Marketing Review

Authors: Anna Makrides | Olga Kvasova | Alkis Thrassou | Elias Hadjielias | Alberto Ferraris

Revisiting international marketing strategy in a digital era

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Constantine Katsikeas | Leonidas Leonidou | Athina Zeriti

Susan Douglas: the “founding mother” of the European Marketing Academy

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Gilles Laurent

Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Mahesh N. Shankarmahesh | John B. Ford | Michael S. LaTour

The Multiple Convergent Processing Model of New Product Development

JOURNAL ARTICLE published 1 February 1994 in International Marketing Review

Authors: Susan J. Hart | Michael J. Baker

Some important factors underlying ethical decisions of Middle‐Eastern marketers

JOURNAL ARTICLE published 1 February 2004 in International Marketing Review

Authors: Janet K. Mullin Marta | Anusorn Singhapakdi | Ashraf Attia | Scott J. Vitell

Piggybacking: A Quick Road to Internationalisation

JOURNAL ARTICLE published 1 April 1990 in International Marketing Review

Authors: Vern Terpstra | Chwo‐Ming J. Yu

Market orientation, international business relationships and perceived export performance

JOURNAL ARTICLE published 24 April 2007 in International Marketing Review

Authors: Olimpia C. Racela | Chawit Chaikittisilpa | Amonrat Thoumrungroje

Editorial

JOURNAL ARTICLE published 1 March 2006 in International Marketing Review

International and Cross‐cultural Management Research

JOURNAL ARTICLE published 1 June 1999 in International Marketing Review

Organisation, Communication and Co‐ordination of International Sourcing

JOURNAL ARTICLE published 1 February 1990 in International Marketing Review

Authors: Ram Narasimhan | Joseph R. Carter

Sex role portrayal in television advertising

JOURNAL ARTICLE published 1 February 1995 in International Marketing Review

Authors: Chow‐Hou Wee | Mei‐Lan Choong | Siok‐Kuan Tambyah

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Graham J. Hooley | David Shipley | Nathalie Krieger

Benefits‐based drivers of exporters' attitudinal commitment toward their foreign distributors

JOURNAL ARTICLE published 2 November 2010 in International Marketing Review

Authors: Claude Obadia

Applying reactance theory to study consumer responses to COVID restrictions: a note on model specification

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Michela Matarazzo | Adamantios Diamantopoulos

Cross‐cultural comparisons of consumer satisfaction ratings

JOURNAL ARTICLE published 2 November 2010 in International Marketing Review

Authors: Lola C. Duque | Nora Lado

Symbolic use of export information

JOURNAL ARTICLE published 1 February 2003 in International Marketing Review

Authors: Rakhee Vyas | Anne L. Souchon

Country image: consumer evaluation of product category extensions

JOURNAL ARTICLE published 1 August 1996 in International Marketing Review

Authors: Sanjeev Agarwal | Sameer Sikri

Employing information communication technologies to enhance qualitative international marketing enquiry

JOURNAL ARTICLE published 1 July 2006 in International Marketing Review

Authors: Sharon Loane | Jim Bell | Rod McNaughton

Editors: Rudolf R. Sinkovics