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Guest editorial JOURNAL ARTICLE published 8 February 2016 in International Marketing Review |
Marketing across Cultures (3rd edition) JOURNAL ARTICLE published 1 February 2002 in International Marketing Review |
Sales Training Practices: A Cross‐national Comparison JOURNAL ARTICLE published 1 January 1993 in International Marketing Review |
Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets JOURNAL ARTICLE published 4 December 2023 in International Marketing Review |
The Internationalization Process of Franchise Systems: A Conceptual Model JOURNAL ARTICLE published 1 May 1992 in International Marketing Review |
International business versus international marketing JOURNAL ARTICLE published 1 February 2002 in International Marketing Review |
Level of analysis in export performance research JOURNAL ARTICLE published 17 February 2012 in International Marketing Review |
Global vs international involvement‐based segmentation JOURNAL ARTICLE published 1 August 2002 in International Marketing Review |
Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review JOURNAL ARTICLE published 7 September 2021 in International Marketing Review |
Foreign expansion strategy and performance JOURNAL ARTICLE published 1 August 2002 in International Marketing Review |
Institutional and transaction cost determinants of Turkish MNEs' location choice JOURNAL ARTICLE published 1 June 2010 in International Marketing Review |
Strategic Responses of Multinationals to Competition from Developing‐Country Cottage Firms JOURNAL ARTICLE published 1 March 1990 in International Marketing Review |
Winning Strategies for the New Latin Markets JOURNAL ARTICLE published 1 December 2004 in International Marketing Review |
How long does it take for papers to get a first decision at IMR? JOURNAL ARTICLE published 30 October 2009 in International Marketing Review |
A cross-nationally validated decision-making model of environmental coaction JOURNAL ARTICLE published 11 May 2015 in International Marketing Review |
Assessing the contribution of leading mainstream marketing journals to the international marketing discipline JOURNAL ARTICLE published 14 September 2010 in International Marketing Review |
Aligning strategic orientation with local market conditions JOURNAL ARTICLE published 13 July 2012 in International Marketing Review |
Intermediary resources and export venture performance under different export channel structures JOURNAL ARTICLE published 20 May 2021 in International Marketing Review |
Effects of Individual and Product‐specific Variables on Utilising Country of Origin as a Product Quality Cue JOURNAL ARTICLE published 1 June 1989 in International Marketing Review |
Editorial JOURNAL ARTICLE published 24 May 2013 in International Marketing Review |