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An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country JOURNAL ARTICLE published 10 May 2020 in International Marketing Review |
Segmenting the Arab markets on the basis of marketing stimuli JOURNAL ARTICLE published 1 December 2002 in International Marketing Review |
IMR Top 10 Reviewers of 2011-2013 JOURNAL ARTICLE published 4 February 2014 in International Marketing Review |
The Growth Warriors: Creating Sustainable Global Advantage for America’s Technology Industries JOURNAL ARTICLE published 1 February 2000 in International Marketing Review |
Mastering Global Markets: Strategies for Today's Trade Globalist JOURNAL ARTICLE published 1 February 2005 in International Marketing Review |
Editorial JOURNAL ARTICLE published 20 April 2012 in International Marketing Review |
Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets JOURNAL ARTICLE published 19 December 2022 in International Marketing Review |
Strategic flexibility in export expansion: growing through withdrawal JOURNAL ARTICLE published 1 August 2004 in International Marketing Review |
THE USE OF FOREIGN CURRENCY FUTURES TO REDUCE EXCHANGE RATE RISK JOURNAL ARTICLE published 1 March 1984 in International Marketing Review |
Emergence of a third culture: shared leadership in international strategic alliances JOURNAL ARTICLE published February 2005 in International Marketing Review |
Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary JOURNAL ARTICLE published 1 May 1993 in International Marketing Review |
A store brand’s country-of-origin or store image: what matters to consumers? JOURNAL ARTICLE published 10 April 2017 in International Marketing Review |
An analytical review of the factors stimulating smaller firms to export JOURNAL ARTICLE published 6 November 2007 in International Marketing Review |
Identifying successful marketing strategies by export regional destination JOURNAL ARTICLE published 1 December 2004 in International Marketing Review |
Editorial JOURNAL ARTICLE published 1 November 2011 in International Marketing Review |
International Marketing JOURNAL ARTICLE published 1 June 1998 in International Marketing Review |
Intra‐organizational factors and market orientation: effects of national culture JOURNAL ARTICLE published 30 October 2009 in International Marketing Review |
Strategic firm type and export performance JOURNAL ARTICLE published 1 June 2002 in International Marketing Review |
Congruence of domestic and export marketing strategies ‐ An empirical investigation of its performance implications JOURNAL ARTICLE published 1 December 2000 in International Marketing Review |
Comment: The Evolution of Distribution Systems JOURNAL ARTICLE published April 1994 in International Marketing Review |