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Editorial for the special issue JOURNAL ARTICLE published 18 September 2007 in International Marketing Review |
List of IMR reviewers, 2011-2012 JOURNAL ARTICLE published 26 October 2012 in International Marketing Review |
The development of the Eurobrand JOURNAL ARTICLE published 1 April 1995 in International Marketing Review |
Antecedents to internet‐based purchasing: a multinational study JOURNAL ARTICLE published 1 August 2005 in International Marketing Review |
A cross‐cultural comparison of Internet buying behavior JOURNAL ARTICLE published 1 October 2003 in International Marketing Review |
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence JOURNAL ARTICLE published 15 April 2022 in International Marketing Review |
STANDARDISATION OF MARKETING STRATEGY BY MULTINATIONALS JOURNAL ARTICLE published 1 March 1987 in International Marketing Review |
Wal‐Mart in Europe: prospects for the UK JOURNAL ARTICLE published 1 August 2000 in International Marketing Review |
SEARCH BEHAVIOUR OF FRENCH AND ENGLISH CANADIANS IN AUTOMOBILE PURCHASE JOURNAL ARTICLE published April 1985 in International Marketing Review |
Editorial JOURNAL ARTICLE published 24 April 2009 in International Marketing Review |
The Nature of the International Firm JOURNAL ARTICLE published 1 October 1998 in International Marketing Review |
Special issue on International marketing theory, strategy and implementation: insights from Latin America Deadline for submissions 31 March 2011 JOURNAL ARTICLE published 22 February 2011 in International Marketing Review |
A review of consumer affinity research: recent advances and future directions JOURNAL ARTICLE published 25 October 2022 in International Marketing Review |
The End of Globalization JOURNAL ARTICLE published 1 June 2001 in International Marketing Review |
International marketing serials: a retrospective JOURNAL ARTICLE published December 2001 in International Marketing Review |
Location choice and the internationalization sequence JOURNAL ARTICLE published 31 May 2011 in International Marketing Review |
What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms JOURNAL ARTICLE published 4 June 2020 in International Marketing Review |
How global brands create firm value: the 4V model JOURNAL ARTICLE published 4 February 2014 in International Marketing Review |
Towards an integrative framework of brand country of origin recognition determinants JOURNAL ARTICLE published 1 November 2011 in International Marketing Review |
Comparing US and European perspectives on B2B repair service quality for mission‐critical equipment JOURNAL ARTICLE published 1 June 2005 in International Marketing Review |