Negotiation approaches: direct and indirect effect of national culture

JOURNAL ARTICLE published 1 June 2003 in International Marketing Review

Authors: Xiaohua Lin | Stephen J. Miller

SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Ellen Day | Richard J. Fox | Sandra M. Huszagh

An attribution theory approach for understanding the internationalization of professional service firms

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Authors: Kathryn T. Cort | David A. Griffith | D. Steven White

Humor and cultural values in print advertising: a cross‐cultural study

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

Authors: Leonidas Hatzithomas | Yorgos Zotos | Christina Boutsouki

Cracking export markets with genetically modified crops

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Grant E. Isaac | Nicholas Perdikis | William A. Kerr

Consumer attitude toward gray market goods

JOURNAL ARTICLE published 1 December 2004 in International Marketing Review

Authors: Jen‐Hung Huang | Bruce C.Y. Lee | Shu Hsun Ho

Ethical standards and perceptions of CRM among millennial consumers

JOURNAL ARTICLE published 3 December 2020 in International Marketing Review

Authors: David Cosgrave | Michele O'Dwyer

Internet and exporting: determinants of success in virtual export channels

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Anna Morgan‐Thomas | Susan Bridgewater

Nation branding, cultural identity and political polarization – an exploratory framework

JOURNAL ARTICLE published 1 June 2020 in International Marketing Review

Authors: Alessandra Vecchi | Emmanuel Sirimal Silva | Lina Maria Jimenez Angel

Institutional environment and network competence in successful SME internationalisation

JOURNAL ARTICLE published 11 February 2019 in International Marketing Review

Authors: Lasse Torkkeli | Olli Kuivalainen | Sami Saarenketo | Kaisu Puumalainen

Supply chains and ecosystems for servitization: a systematic review and future research agenda

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Philip Davies | Yipeng Liu | Maggie Cooper | Yijun Xing

Identifying export opportunities: the case of Thailand

JOURNAL ARTICLE published 1 June 2004 in International Marketing Review

Authors: Ludo Cuyvers

Guest editorial: Advancing research on global luxury consumption

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: George Christodoulides | Nina Michaelidou

Individual-level cultural consumer engagement styles

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Linda D. Hollebeek

The influence of CSR on purchasing behaviour in Peru and Spain

JOURNAL ARTICLE published 25 May 2012 in International Marketing Review

Authors: Percy Marquina | Carlos E. Morales

Editors: Fernando Fastoso

How previous positive experiences with store brands affect purchase intention in emerging countries

JOURNAL ARTICLE published 10 July 2017 in International Marketing Review

Authors: Mbaye Fall Diallo | Jose Ribamar Siqueira Jr

In search of the good life

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Tony Garry | C. Michael Hall

Editors: Dr Catherine Demangeot, Professor Aman

The internet as an alternative path to internationalization?

JOURNAL ARTICLE published 19 April 2013 in International Marketing Review

Authors: Noemi Sinkovics | Rudolf R. Sinkovics | Ruey‐Jer “Bryan” Jean

Editors: Olli Kuivalainen

MANAGING INTERNATIONAL CUSTOMER SERVICE

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Martin Christopher | Richard Lancioni | John Gattorna

MNEs’ regional headquarters and their CSR agenda in the African context

JOURNAL ARTICLE published 14 September 2015 in International Marketing Review

Authors: Verena Gruber | Bodo B. Schlegelmilch

Editors: Professor Pervez N. Ghauri, Professor Byung I