Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

Authors: Man Yang | Tanja Leppäaho

Evaluating the green advertising practices of international firms: a trend analysis

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

Authors: Leonidas C. Leonidou | Constantinos N. Leonidou | Dayananda Palihawadana | Magnus Hultman

Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Huda Khan

The psychometric properties of eTail quality

JOURNAL ARTICLE published 1 July 2006 in International Marketing Review

Authors: Albert Caruana | Michael T. Ewing

Editors: Rudolf R. Sinkovics

Strategic orientation and export success: an empirical study

JOURNAL ARTICLE published 1 December 1997 in International Marketing Review

Authors: Van R. Wood | Kim R. Robertson

Editorial

JOURNAL ARTICLE published 18 February 2013 in International Marketing Review

Authors: Jeryl Whitelock

An exploration of the comparability of semantic adjectives in three languages

JOURNAL ARTICLE published October 1996 in International Marketing Review

Authors: Kevin E. Voss | Donald E. Stem | Lester W. Johnson | Constantino Arce

Conceptualising global strategic sustainability and corporate transformational change

JOURNAL ARTICLE published 17 July 2009 in International Marketing Review

Authors: Helen Borland

Editors: Stanley J. Paliwoda

The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Sam Zisuh Njinyah

Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets

JOURNAL ARTICLE published 16 December 2019 in International Marketing Review

Authors: Adesegun Oyedele | Fuat Firat

Global vs local brands: how home country bias and price differences impact brand evaluations

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Warat Winit | Gary Gregory | Mark Cleveland | Peeter Verlegh

Perceptions and effects of cross-national corporate reputation

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Bernhard Swoboda | Johannes Hirschmann

Market orientation and business performance: some European evidence

JOURNAL ARTICLE published 1 February 1996 in International Marketing Review

Authors: Leyland Pitt | Albert Caruana | Pierre R. Berthon

This thing I call Europe

JOURNAL ARTICLE published 1 December 1998 in International Marketing Review

Authors: Ronald Savitt

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction

JOURNAL ARTICLE published 10 April 2024 in International Marketing Review

Authors: Amandeep Dhir | Arun Madanaguli | Fauzia Jabeen | Dorra Yahiaoui | Roberto Quaglia

COO vs ROO: importance of the origin in customer preferences towards financial entities

JOURNAL ARTICLE published 10 April 2017 in International Marketing Review

Authors: José Manuel García-Gallego | Antonio Chamorro Mera

Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

JOURNAL ARTICLE published 22 July 2021 in International Marketing Review

Authors: Guangkuan Deng | Jianyu Zhang | Naiyi Ye | Rui Chi

A five‐country study of national identity

JOURNAL ARTICLE published 1 February 1999 in International Marketing Review

Authors: Bruce D. Keillor | G. Tomas M. Hult

Institutional-driven dimensions and the capacity to start a business

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Jose Carlos M. Pinho | Douglas Thompson

An Application of Bagozzi′s Exchange Model to Integrate of Countertrade Research

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: Sam C. Okoroafo