Emergence of a third culture: shared leadership in international strategic alliances

JOURNAL ARTICLE published February 2005 in International Marketing Review

Authors: Carlos M. Rodríguez

Building Cross‐Cultural Competence: How to Create Wealth from Conflicting Values

JOURNAL ARTICLE published 1 April 2002 in International Marketing Review

Consumer characteristics and the use of social networking sites

JOURNAL ARTICLE published 11 May 2015 in International Marketing Review

Authors: Cheol Park | Jongkun Jun | Thaemin Lee

Editors: Dr Nina Michaelidou, Professor Nina Re

The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: Jean Boisvert | Nicholas J. Ashill

An exploration of the comparability of semantic adjectives in three languages

JOURNAL ARTICLE published October 1996 in International Marketing Review

Authors: Kevin E. Voss | Donald E. Stem | Lester W. Johnson | Constantino Arce

An analysis of product category restrictions in advertising in four major East Asian markets

JOURNAL ARTICLE published 1 June 2000 in International Marketing Review

Authors: Charles R. Taylor | Mary Anne Raymond

Some effects of changes in brand management systems: issues and implications

JOURNAL ARTICLE published 1 December 1999 in International Marketing Review

Authors: Lea Prevel Katsanis

Cohesiveness in Japanese distribution: a socio‐cultural framework

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Stephen F. Pirog | Peter A. Schneider | Danny K.K. Lam

Designing cross‐cultural advertising research: a closer look at paired comparisons

JOURNAL ARTICLE published 1 October 1996 in International Marketing Review

Authors: Nancy D. Albers‐Miller

Research note:The psychographic segmentation of the female market in Greater China

JOURNAL ARTICLE published 1 February 1998 in International Marketing Review

Authors: Jackie L.M. Tam | Susan H.C. Tai

Corporate sponsorship of events and tax implications: is there an opportunity for global co‐ordination?

JOURNAL ARTICLE published 1 June 1997 in International Marketing Review

Authors: Spence L. Wise | Morgan P. Miles

International marketing: an assessment

JOURNAL ARTICLE published 1 February 1999 in International Marketing Review

Authors: Stanley J. Paliwoda

International differences in product perception: a product map analysis

JOURNAL ARTICLE published 1 April 1996 in International Marketing Review

Authors: David B. MacKay | Robert F. Easley

Advertising adoption in a developing market economy: the case of Poland

JOURNAL ARTICLE published 1 August 1996 in International Marketing Review

Authors: Douglas C. West | Stanley J. Paliwoda

The relevance of retailer country-of-origin to consumer store choice: evidence from China

JOURNAL ARTICLE published 2 September 2014 in International Marketing Review

Authors: Masayoshi Maruyama | Lihui Wu

A multilevel perspective to the study of export venture performance

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: João S. Oliveira | John W. Cadogan

Antecedents of product placement effectiveness across cultures

JOURNAL ARTICLE published 8 February 2016 in International Marketing Review

Authors: Fanny Fong Yee Chan | Dan Petrovici | Ben Lowe

Editors: Professor John Ford and Professor Vicky Crittenden

Culture and Advertising Executions: A Comparison of Selected Characteristics of Korean and US Television Commercials

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: Gordon E. Miracle | Kyu Yeol Chang | Charles R. Taylor

Social capital and the dynamics of business negotiations between the northern Europeans and the Chinese

JOURNAL ARTICLE published June 2003 in International Marketing Review

Authors: Rajesh Kumar | Verner Worm

Network bricolage of international entrepreneurs for new market entry: a cross-national study of small biotech firms

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

Authors: Man Yang | Tanja Leppäaho