Unconventional luxury brand collaborations: a new form of luxury consumption among young adults in China

JOURNAL ARTICLE published 18 December 2023 in International Marketing Review

Authors: Carlos Diaz Ruiz | Angela Gracia B. Cruz

Cause-related marketing

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Gordon Liu | Meng-Shan Sharon Wu | Wai Wai Ko | Cheng-Hao Steve Chen | Yantai Chen

A model of image creation and image transfer in event sponsorship

JOURNAL ARTICLE published June 1997 in International Marketing Review

Authors: Kevin Gwinner

CSR communication and international marketing: Insights from the COVID-19 pandemic

JOURNAL ARTICLE published 12 December 2023 in International Marketing Review

Authors: Anna Farmaki | Elias Hadjielias | Hossein Olya | Babak Taheri | Maria Hadjielia Drotarova

A multicultural blend: metaphors, cognitive social capital and multiculturalism

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Esi A. Elliot | Yazhen Xiao | Elizabeth Wilson

Editors: Dr Catherine Demangeot, Professor Aman

The importance of the export country's environmental image for consumer responses to an imported environmentally friendly product

JOURNAL ARTICLE published 26 October 2021 in International Marketing Review

Authors: John Thøgersen | Susanne Pedersen

Individual-level cultural consumer engagement styles

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Linda D. Hollebeek

The influence of CSR on purchasing behaviour in Peru and Spain

JOURNAL ARTICLE published 25 May 2012 in International Marketing Review

Authors: Percy Marquina | Carlos E. Morales

Editors: Fernando Fastoso

“It’s a new game out there”: e-commerce in internationalising retail SMEs

JOURNAL ARTICLE published 13 June 2019 in International Marketing Review

Authors: Sara Melén Hånell | Emilia Rovira Nordman | Daniel Tolstoy | Nurgül Özbek

National Stereotypes and Product Evaluations in a Socialist Country

JOURNAL ARTICLE published 1 January 1990 in International Marketing Review

Authors: Nicolas Papadopoulos | Louise A. Heslop | Jozsef Beracs

On the use of “borrowed” scales in cross‐national research

JOURNAL ARTICLE published 1 December 2003 in International Marketing Review

Authors: Susan P. Douglas | Edwin J. Nijssen

Country of origin, national loyalty and product choice

JOURNAL ARTICLE published 1 February 1997 in International Marketing Review

Authors: E.R. Bruning

Effects of country-of-origin stereotypes on consumer responses to product-harm crises

JOURNAL ARTICLE published 14 May 2018 in International Marketing Review

Authors: Camilla Barbarossa | Patrick De Pelsmacker | Ingrid Moons

The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Sam Zisuh Njinyah

Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets

JOURNAL ARTICLE published 16 December 2019 in International Marketing Review

Authors: Adesegun Oyedele | Fuat Firat

Global vs local brands: how home country bias and price differences impact brand evaluations

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Warat Winit | Gary Gregory | Mark Cleveland | Peeter Verlegh

Perceptions and effects of cross-national corporate reputation

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Bernhard Swoboda | Johannes Hirschmann

Market orientation and business performance: some European evidence

JOURNAL ARTICLE published 1 February 1996 in International Marketing Review

Authors: Leyland Pitt | Albert Caruana | Pierre R. Berthon

This thing I call Europe

JOURNAL ARTICLE published 1 December 1998 in International Marketing Review

Authors: Ronald Savitt

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction

JOURNAL ARTICLE published 10 April 2024 in International Marketing Review

Authors: Amandeep Dhir | Arun Madanaguli | Fauzia Jabeen | Dorra Yahiaoui | Roberto Quaglia