SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS

JOURNAL ARTICLE published 1 March 1988 in International Marketing Review

Authors: Ellen Day | Richard J. Fox | Sandra M. Huszagh

An attribution theory approach for understanding the internationalization of professional service firms

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Authors: Kathryn T. Cort | David A. Griffith | D. Steven White

Humor and cultural values in print advertising: a cross‐cultural study

JOURNAL ARTICLE published 22 February 2011 in International Marketing Review

Authors: Leonidas Hatzithomas | Yorgos Zotos | Christina Boutsouki

Cracking export markets with genetically modified crops

JOURNAL ARTICLE published August 2004 in International Marketing Review

Authors: Grant E. Isaac | Nicholas Perdikis | William A. Kerr

Ethical standards and perceptions of CRM among millennial consumers

JOURNAL ARTICLE published 3 December 2020 in International Marketing Review

Authors: David Cosgrave | Michele O'Dwyer

Nation branding, cultural identity and political polarization – an exploratory framework

JOURNAL ARTICLE published 1 June 2020 in International Marketing Review

Authors: Alessandra Vecchi | Emmanuel Sirimal Silva | Lina Maria Jimenez Angel

Identifying export opportunities: the case of Thailand

JOURNAL ARTICLE published 1 June 2004 in International Marketing Review

Authors: Ludo Cuyvers

Guest editorial: Advancing research on global luxury consumption

JOURNAL ARTICLE published 15 April 2022 in International Marketing Review

Authors: George Christodoulides | Nina Michaelidou

Examining the role of beliefs and attitudes in online advertising

JOURNAL ARTICLE published 23 February 2010 in International Marketing Review

Authors: Ying Wang | Shaojing Sun

Individual-level cultural consumer engagement styles

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Linda D. Hollebeek

The influence of CSR on purchasing behaviour in Peru and Spain

JOURNAL ARTICLE published 25 May 2012 in International Marketing Review

Authors: Percy Marquina | Carlos E. Morales

Editors: Fernando Fastoso

In search of the good life

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Tony Garry | C. Michael Hall

Editors: Dr Catherine Demangeot, Professor Aman

MANAGING INTERNATIONAL CUSTOMER SERVICE

JOURNAL ARTICLE published 1 January 1985 in International Marketing Review

Authors: Martin Christopher | Richard Lancioni | John Gattorna

International transfer and perception of retail formats

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Bernhard Swoboda | Bettina Berg | Dan-Cristian Dabija

International marketing, strategic orientations and business success

JOURNAL ARTICLE published 13 July 2012 in International Marketing Review

Authors: John W. Cadogan

Marketing research on mergers and acquisitions: a systematic review and future directions

JOURNAL ARTICLE published 11 September 2017 in International Marketing Review

Authors: Michael Christofi | Erasmia Leonidou | Demetris Vrontis

Internationalisation of service firms through corporate social entrepreneurship and networking

JOURNAL ARTICLE published 10 November 2014 in International Marketing Review

Authors: Pervez Ghauri | Misagh Tasavori | Reza Zaefarian

Editors: Hussain G. Rammal | Elizabeth L. Rose

Consumers' human nature and their shopping channel choices in the emerging artificial intelligence era: based on Xunzi's humanity hypothesis

JOURNAL ARTICLE published 22 July 2021 in International Marketing Review

Authors: Guangkuan Deng | Jianyu Zhang | Naiyi Ye | Rui Chi

COO vs ROO: importance of the origin in customer preferences towards financial entities

JOURNAL ARTICLE published 10 April 2017 in International Marketing Review

Authors: José Manuel García-Gallego | Antonio Chamorro Mera

An Application of Bagozzi′s Exchange Model to Integrate of Countertrade Research

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: Sam C. Okoroafo