Reflections on IMR from the new Co-editor

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Authors: John W. Cadogan

Note from the publisher

JOURNAL ARTICLE published 31 October 2008 in International Marketing Review

Authors: Vicky Williams

A comparison of the purchasing and consumption behaviour of Slovenian and other Eastern European consumers

JOURNAL ARTICLE published 1 October 2001 in International Marketing Review

Authors: Ica Rojsek

The marketing strategies of French and German companies in the UK

JOURNAL ARTICLE published 1 December 2001 in International Marketing Review

Authors: Vivienne Topajka Shaw

Country managers: the next generation

JOURNAL ARTICLE published 1 June 1996 in International Marketing Review

Authors: Jon I. Martínez | John A. Quelch

Global Marketing and Advertising

JOURNAL ARTICLE published 1 November 2006 in International Marketing Review

Special issue on Country of origin: state of art review for international marketing strategy and practice

JOURNAL ARTICLE published 27 February 2007 in International Marketing Review

Editorial

JOURNAL ARTICLE published 20 February 2009 in International Marketing Review

Authors: Professor Jeryl Whitelock

Guest editorial

JOURNAL ARTICLE published 20 July 2010 in International Marketing Review

Authors: Keith Dinnie | T.C. Melewar

Corporate Strategies for Southeast Asia after the Crisis: A Comparison of Multinational Firms from Japan and Europe

JOURNAL ARTICLE published 1 February 2002 in International Marketing Review

An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country

JOURNAL ARTICLE published 10 May 2020 in International Marketing Review

Authors: Anders Pehrsson

Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

JOURNAL ARTICLE published 1 May 1993 in International Marketing Review

Authors: Richard Ettenson

The effectiveness of government policies for export promotion on the export performance of SMEs Cocoa exporters in Cameroon

JOURNAL ARTICLE published 12 February 2018 in International Marketing Review

Authors: Sam Zisuh Njinyah

Market orientation and business performance: some European evidence

JOURNAL ARTICLE published 1 February 1996 in International Marketing Review

Authors: Leyland Pitt | Albert Caruana | Pierre R. Berthon

Institutions, small local firms’ strategies, and global alliances in sub-Saharan Africa emerging markets

JOURNAL ARTICLE published 16 December 2019 in International Marketing Review

Authors: Adesegun Oyedele | Fuat Firat

Perceptions and effects of cross-national corporate reputation

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Bernhard Swoboda | Johannes Hirschmann

Global vs local brands: how home country bias and price differences impact brand evaluations

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Warat Winit | Gary Gregory | Mark Cleveland | Peeter Verlegh

This thing I call Europe

JOURNAL ARTICLE published 1 December 1998 in International Marketing Review

Authors: Ronald Savitt

Consumer response to the new normal: examining the role of anticipated recovery, smart governance and prosocial behavior in driving satisfaction

JOURNAL ARTICLE published 10 April 2024 in International Marketing Review

Authors: Amandeep Dhir | Arun Madanaguli | Fauzia Jabeen | Dorra Yahiaoui | Roberto Quaglia

Euromarketing: Charting the Map for Globalization

JOURNAL ARTICLE published 1 May 1992 in International Marketing Review

Authors: Tevfik Dalgic