Susan Douglas: the “founding mother” of the European Marketing Academy

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Gilles Laurent

Determinants of satisfaction in sales negotiations with foreign buyers: perceptions of US export executives

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Mahesh N. Shankarmahesh | John B. Ford | Michael S. LaTour

Editorial

JOURNAL ARTICLE published 1 March 2006 in International Marketing Review

International and Cross‐cultural Management Research

JOURNAL ARTICLE published 1 June 1999 in International Marketing Review

Organisation, Communication and Co‐ordination of International Sourcing

JOURNAL ARTICLE published 1 February 1990 in International Marketing Review

Authors: Ram Narasimhan | Joseph R. Carter

The effect of response scale type on cross‐cultural construct measures

JOURNAL ARTICLE published 17 February 2012 in International Marketing Review

Authors: James Reardon | Chip Miller

INTERNATIONAL BARTER AND COUNTERTRADE

JOURNAL ARTICLE published 1 February 1986 in International Marketing Review

Authors: Sandra M. Huszagh | Fredrick W. Huszagh

CONTENT ANALYSIS: AN ANALYTICAL TECHNIQUE FOR INTERNATIONAL MARKETING RESEARCH

JOURNAL ARTICLE published 1 April 1988 in International Marketing Review

Authors: David R. Wheeler

Australian import managers’ purchasing decision behavior: an empirical study

JOURNAL ARTICLE published 1 June 1999 in International Marketing Review

Authors: Kyung‐il Ghymn | Peter Liesch | Jan Mattsson

Researching international “brand equity”: a case study

JOURNAL ARTICLE published 1 August 1999 in International Marketing Review

Authors: Len Tiu Wright | Clive Nancarrow

Cross‐cultural comparisons of consumer satisfaction ratings

JOURNAL ARTICLE published 2 November 2010 in International Marketing Review

Authors: Lola C. Duque | Nora Lado

Symbolic use of export information

JOURNAL ARTICLE published 1 February 2003 in International Marketing Review

Authors: Rakhee Vyas | Anne L. Souchon

Country image: consumer evaluation of product category extensions

JOURNAL ARTICLE published 1 August 1996 in International Marketing Review

Authors: Sanjeev Agarwal | Sameer Sikri

Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions

JOURNAL ARTICLE published 4 December 2023 in International Marketing Review

Authors: Arpita Agnihotri | Saurabh Bhattacharya | Natalia Yannopoulou | Alkis Thrassou

Viewpoint – Export performance measurement: reflective versus formative indicators

JOURNAL ARTICLE published 1 December 1999 in International Marketing Review

Authors: Adamantios Diamantopoulos

Technological knowledge and internationalization: evidence from India

JOURNAL ARTICLE published 1 June 2022 in International Marketing Review

Authors: Saurabh Bhattacharya | Arpita Agnihotri | Natalia Yannopoulou | Georgia Sakka

Learning From Exporting: New Insights, New Perspectives

JOURNAL ARTICLE published 20 February 2009 in International Marketing Review

Foreign retail banner longevity

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Carol Finnegan | Seng-Su Tsang | George Woodward | Jean Chang

Proximal and distal influences on project creativity in international marketing teams

JOURNAL ARTICLE published 6 May 2014 in International Marketing Review

Authors: Taewon Suh | Vishag Badrinarayanan

Standardization/adaptation of international marketing strategy

JOURNAL ARTICLE published 1 December 2003 in International Marketing Review

Authors: John K. Ryans | David A. Griffith | D. Steven White