Global branding, country of origin and expertise

JOURNAL ARTICLE published 5 June 2007 in International Marketing Review

Authors: Anthony Pecotich | Steven Ward

Editors: TC Melewar

Rapid internationalisation among entrepreneurial firms in Australia, Canada, Ireland and New Zealand

JOURNAL ARTICLE published 1 September 2006 in International Marketing Review

Authors: Sharon Loane | Jim Bell

Editors: Chris Styles

Exporting by experiential knowledge: a study of emerging market micro firms

JOURNAL ARTICLE published 23 August 2018 in International Marketing Review

Authors: Sudip K. Tiwari | Tor Korneliussen

Is brand globalness compatible with brand country-of-origin? An investigation of hybrid brand positioning strategies for emerging market brands

JOURNAL ARTICLE published 27 February 2023 in International Marketing Review

Authors: Ruiyang Hong | Zhe Zhang | Chun Zhang | Zuohao Hu

Emerging market conditions and their impact on first mover advantages

JOURNAL ARTICLE published 1 December 1997 in International Marketing Review

Authors: Cheryl Nakata | K. Sivakumar

Ongoing export motivation: differences between regular and sporadic exporters

JOURNAL ARTICLE published 1 April 1996 in International Marketing Review

Authors: Constantine S. Katsikeas

How can companies boost legitimacy in international markets? A dynamic marketing capabilities approach

JOURNAL ARTICLE published 5 March 2024 in International Marketing Review

Authors: Lourdes Rivero-Gutierrez | Pablo Cabanelas | Francisco Diez-Martin | Alicia Blanco-Gonzalez

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms

JOURNAL ARTICLE published 5 March 2024 in International Marketing Review

Authors: Abhishek Behl | Vijay Pereira | Nirma Jayawardena | Achint Nigam | Sachin Mangla

Global implications of cause-related loyalty marketing

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: V. Kumar

Antecedents of marketing integration in cross-border mergers and acquisitions

JOURNAL ARTICLE published 9 February 2015 in International Marketing Review

Authors: Rudolf R. Sinkovics | Noemi Sinkovics | Yong Kyu Lew | Mohd Haniff Jedin | Stefan Zagelmeyer

The Role of Accent on the Credibility and Effectiveness of the International Business Person: The Case of Guatemala

JOURNAL ARTICLE published 1 April 1992 in International Marketing Review

Authors: John Tsalikis | Marta Ortiz‐Buonafina | Michael S. LaTour

A EMPIRICAL STUDY OF THE DIFFERENCES BETWEEN SMALL EXPORTING AND NON‐EXPORTING US FIRMS

JOURNAL ARTICLE published 1 February 1985 in International Marketing Review

Authors: Attila Yaprak

EXPLORING STRATEGIC ASPECTS OF EXPORT MARKETING

JOURNAL ARTICLE published 1 February 1983 in International Marketing Review

Authors: Lyn S. Amine | S. Tamer Cavusgil

Influence of country image on country brand equity: application to higher education services

JOURNAL ARTICLE published 12 September 2016 in International Marketing Review

Authors: Ángel Herrero-Crespo | Héctor San Martín Gutiérrez | Maria del Mar Garcia-Salmones

DETERMINANTS OF LDC MANDATED COUNTERTRADE

JOURNAL ARTICLE published 1 April 1988 in International Marketing Review

Authors: Sam C. Okoroafo

Partnering and relationships within an international network context

JOURNAL ARTICLE published April 2004 in International Marketing Review

Authors: Maria de Lurdes Veludo | Douglas K. Macbeth | Sharon Purchase

The effect of export market-oriented culture on export performance

JOURNAL ARTICLE published 9 July 2018 in International Marketing Review

Authors: Oluwaseun Eniola Olabode | Ogechi Adeola | Shahin Assadinia

Systematic review of international marketing capabilities in dynamic capabilities view – calibrating research on international dynamic marketing capabilities

JOURNAL ARTICLE published 5 March 2024 in International Marketing Review

Authors: Gregor Pfajfar | Maciej Mitręga | Aviv Shoham

Is this for our sake or their sake? Cross-cultural effects of message focus in cause-related marketing

JOURNAL ARTICLE published 28 August 2020 in International Marketing Review

Authors: Hongjoo Woo | Seeun Kim | Michelle Lynn Childs

Perceptions of justice and organisational commitment in international mergers and acquisitions

JOURNAL ARTICLE published 11 September 2017 in International Marketing Review

Authors: Emanuel Gomes | Kamel Mellahi | Sunil Sahadev | Amy Harvey