What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence

JOURNAL ARTICLE published June 2005 in Journal of Marketing Management

Authors: Laura McDermott | Martine Stead | Gerard Hastings

Election 2001 The Silent Majority: Women

JOURNAL ARTICLE published November 2001 in Journal of Marketing Management

Authors: Hanne Gardner | Patricia Rees | Maria Tsianti

Implanting competitive strategy: A contingency approach

JOURNAL ARTICLE published January 1992 in Journal of Marketing Management

Authors: Pervaiz K. Ahmed | Mohammed Rafiq

Editorial: Special issue — marketing in the services sector

JOURNAL ARTICLE published April 1995 in Journal of Marketing Management

Authors: Barbara R. Lewis

Brand Reality: The Japanese Perspective

JOURNAL ARTICLE published April 1999 in Journal of Marketing Management

Authors: Johny K. Johansson | Masaaki Hirano

Eventalizing the marketing concept

JOURNAL ARTICLE published 16 February 2009 in Journal of Marketing Management

Authors: Mark Tadajewski

A brand so bad it’s good: The paradoxical place marketing of Belfast

JOURNAL ARTICLE published August 2013 in Journal of Marketing Management

Authors: Stephen Brown | Pierre McDonagh | Clifford J. Shultz II

The organization of the future: Unity of marketing and strategy

JOURNAL ARTICLE published October 1994 in Journal of Marketing Management

Authors: Michael H. Morris | Leyland F. Pitt

Assessing the Role of e-Marketing in Contemporary Marketing Practice

JOURNAL ARTICLE published 1 August 2003 in Journal of Marketing Management

Authors: Nicole e. Coviello | Roderick J. Brodie | Richard W. Brookes | Roger A. Palmer

Exploring cadaveric organ donation: a 'mortal embodiment' perspective

JOURNAL ARTICLE published June 2007 in Journal of Marketing Management

Authors: Ai-Ling Lai | Janine Dermody CeRes | Stuart Hanmer-Lloyd CeRes

Book Reviews

JOURNAL ARTICLE published April 1999 in Journal of Marketing Management

Invisible hands or hearts? A feminist critique of consumerism and market centrism

JOURNAL ARTICLE published 2 January 2022 in Journal of Marketing Management

Authors: Andreas Chatzidakis | Pauline Maclaran

Dependency in Manufacturer-Retailer Relationships: The Potential Implications of Retail Internationalisation for Indigenous Food Manufacturers

JOURNAL ARTICLE published October 1999 in Journal of Marketing Management

Authors: Alan Collins | Steve Burt

The recognition and measurement of brand assets: an exploration of the accounting/marketing interface

JOURNAL ARTICLE published 15 September 2008 in Journal of Marketing Management

Authors: Nevine El-Tawy | Tony Tollington

Myopia and choice: framing, screening and shopping

JOURNAL ARTICLE published 18 February 2008 in Journal of Marketing Management

Authors: Kevin Morrell | Chanaka Jayawardhena

Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers

JOURNAL ARTICLE published June 2005 in Journal of Marketing Management

Authors: Miriam Catterall | Pauline Maclaran | Lorna Stevens

Timing is money: managing the floor in sales interaction at street-market stalls

JOURNAL ARTICLE published October 2014 in Journal of Marketing Management

Authors: Dirk vom Lehn

Once upon a time… technology: a fairy tale or a marketing story?

JOURNAL ARTICLE published 24 July 2019 in Journal of Marketing Management

Authors: Cristina Mele | Francesco Polese | Evert Gummesson

Talking straight about competitive strategy

JOURNAL ARTICLE published July 1992 in Journal of Marketing Management

Authors: Shiv Sahai Mathur

Measuring college students' choice criteria of credit cards: scale development and validation

JOURNAL ARTICLE published 28 April 2008 in Journal of Marketing Management

Authors: Charles Blankson