Changes in the way marketing is managed — a personal view

JOURNAL ARTICLE published May 1995 in Journal of Marketing Management

Authors: Simon Broadbent

Towards an enhanced understanding of the behavioural phenomenon of multiple media use

JOURNAL ARTICLE published 13 June 2017 in Journal of Marketing Management

Authors: Helen R. Robinson

Election 2001 The Silent Majority: Women

JOURNAL ARTICLE published November 2001 in Journal of Marketing Management

Authors: Hanne Gardner | Patricia Rees | Maria Tsianti

Implanting competitive strategy: A contingency approach

JOURNAL ARTICLE published January 1992 in Journal of Marketing Management

Authors: Pervaiz K. Ahmed | Mohammed Rafiq

Editorial: Special issue — marketing in the services sector

JOURNAL ARTICLE published April 1995 in Journal of Marketing Management

Authors: Barbara R. Lewis

Brand Reality: The Japanese Perspective

JOURNAL ARTICLE published April 1999 in Journal of Marketing Management

Authors: Johny K. Johansson | Masaaki Hirano

Eventalizing the marketing concept

JOURNAL ARTICLE published 16 February 2009 in Journal of Marketing Management

Authors: Mark Tadajewski

‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject

JOURNAL ARTICLE published 12 February 2022 in Journal of Marketing Management

Authors: Nicole Gross | Mikko Laamanen

Interdependencies between Marketing and Public Relations Disciplines as Correlates of Communication Organisation

JOURNAL ARTICLE published February 2004 in Journal of Marketing Management

Authors: Joep P. Cornelissen | Phil Harris

The organization of the future: Unity of marketing and strategy

JOURNAL ARTICLE published October 1994 in Journal of Marketing Management

Authors: Michael H. Morris | Leyland F. Pitt

Assessing the Role of e-Marketing in Contemporary Marketing Practice

JOURNAL ARTICLE published 1 August 2003 in Journal of Marketing Management

Authors: Nicole e. Coviello | Roderick J. Brodie | Richard W. Brookes | Roger A. Palmer

Exploring cadaveric organ donation: a 'mortal embodiment' perspective

JOURNAL ARTICLE published June 2007 in Journal of Marketing Management

Authors: Ai-Ling Lai | Janine Dermody CeRes | Stuart Hanmer-Lloyd CeRes

Book Reviews

JOURNAL ARTICLE published April 1999 in Journal of Marketing Management

Invisible hands or hearts? A feminist critique of consumerism and market centrism

JOURNAL ARTICLE published 2 January 2022 in Journal of Marketing Management

Authors: Andreas Chatzidakis | Pauline Maclaran

Rebranding a federation: Insights from the UK co-operative movement

JOURNAL ARTICLE published 3 February 2014 in Journal of Marketing Management

Authors: Eric Calderwood | Paul Freathy

Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice

JOURNAL ARTICLE published February 2012 in Journal of Marketing Management

Authors: Mark Tadajewski | Paul Hewer

‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749

JOURNAL ARTICLE published 2 September 2017 in Journal of Marketing Management

Authors: Catherine Harbor

Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective

JOURNAL ARTICLE published August 2005 in Journal of Marketing Management

Authors: Boonlert Watjatrakul | Judy Drennan

Storying marketing research: The twisted tale of a consumer profiled

JOURNAL ARTICLE published April 2013 in Journal of Marketing Management

Authors: Lee Quinn | Anthony Patterson

Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences

JOURNAL ARTICLE published 6 July 2009 in Journal of Marketing Management

Authors: Martin S. Schilling | Paul J. Schulze-Cleven