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Changes in the way marketing is managed — a personal view JOURNAL ARTICLE published May 1995 in Journal of Marketing Management |
Towards an enhanced understanding of the behavioural phenomenon of multiple media use JOURNAL ARTICLE published 13 June 2017 in Journal of Marketing Management |
Election 2001 The Silent Majority: Women JOURNAL ARTICLE published November 2001 in Journal of Marketing Management |
Implanting competitive strategy: A contingency approach JOURNAL ARTICLE published January 1992 in Journal of Marketing Management |
Editorial: Special issue — marketing in the services sector JOURNAL ARTICLE published April 1995 in Journal of Marketing Management |
Brand Reality: The Japanese Perspective JOURNAL ARTICLE published April 1999 in Journal of Marketing Management |
Eventalizing the marketing concept JOURNAL ARTICLE published 16 February 2009 in Journal of Marketing Management |
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject JOURNAL ARTICLE published 12 February 2022 in Journal of Marketing Management |
Interdependencies between Marketing and Public Relations Disciplines as Correlates of Communication Organisation JOURNAL ARTICLE published February 2004 in Journal of Marketing Management |
The organization of the future: Unity of marketing and strategy JOURNAL ARTICLE published October 1994 in Journal of Marketing Management |
Assessing the Role of e-Marketing in Contemporary Marketing Practice JOURNAL ARTICLE published 1 August 2003 in Journal of Marketing Management |
Exploring cadaveric organ donation: a 'mortal embodiment' perspective JOURNAL ARTICLE published June 2007 in Journal of Marketing Management |
Book Reviews JOURNAL ARTICLE published April 1999 in Journal of Marketing Management |
Invisible hands or hearts? A feminist critique of consumerism and market centrism JOURNAL ARTICLE published 2 January 2022 in Journal of Marketing Management |
Rebranding a federation: Insights from the UK co-operative movement JOURNAL ARTICLE published 3 February 2014 in Journal of Marketing Management |
Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice JOURNAL ARTICLE published February 2012 in Journal of Marketing Management |
‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749 JOURNAL ARTICLE published 2 September 2017 in Journal of Marketing Management |
Factors Affecting E-Mail Marketing Sourcing Decisions: A Transaction Cost Perspective JOURNAL ARTICLE published August 2005 in Journal of Marketing Management |
Storying marketing research: The twisted tale of a consumer profiled JOURNAL ARTICLE published April 2013 in Journal of Marketing Management |
Beyond matrices and black-box algorithms: setting marketing priorities with Marketing Strategy Conferences JOURNAL ARTICLE published 6 July 2009 in Journal of Marketing Management |