Social and Spatiotemporal Impacts of Casino Jackpot Events

JOURNAL ARTICLE published May 2022 in Marketing Science

Authors: Hee Mok Park | Joseph Pancras

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits

JOURNAL ARTICLE published July 2012 in Marketing Science

Authors: Tingting He | Dmitri Kuksov | Chakravarthi Narasimhan

Accounting for Primary and Secondary Demand Effects with Aggregate Data

JOURNAL ARTICLE published August 2005 in Marketing Science

Authors: Harikesh Nair | Jean-Pierre Dubé | Pradeep Chintagunta

Virtual Collaboration Technology and International Business Coaching: Examining the Impact on Marketing Strategies and Sales

JOURNAL ARTICLE published 10 November 2023 in Marketing Science

Authors: Stephen J. Anderson | Pradeep Chintagunta | Naufel Vilcassim

Aggregation Bias in Sponsored Search Data: The Curse and the Cure

JOURNAL ARTICLE published January 2015 in Marketing Science

Authors: Vibhanshu Abhishek | Kartik Hosanagar | Peter S. Fader

Correcting Audience Externalities in Television Advertising

JOURNAL ARTICLE published November 2013 in Marketing Science

Authors: Kenneth C. Wilbur | Linli Xu | David Kempe

Real-Time Evaluation of E-mail Campaign Performance

JOURNAL ARTICLE published March 2009 in Marketing Science

Authors: André Bonfrer | Xavier Drèze

Periodic Advertising Pulsing in a Competitive Market

JOURNAL ARTICLE published July 2012 in Marketing Science

Authors: Marshall Freimer | Dan Horsky

Retail Competition and the Dynamics of Demand for Tied Goods

JOURNAL ARTICLE published March 2010 in Marketing Science

Authors: Wesley R. Hartmann | Harikesh S. Nair

Practice Prize Winner—Pricing Digital Content Product Lines: A Model and Application for the National Academies Press

JOURNAL ARTICLE published July 2009 in Marketing Science

Authors: P. K. Kannan | Barbara Kline Pope | Sanjay Jain

Understanding Store-Brand Purchase Behavior Across Categories

JOURNAL ARTICLE published January 2006 in Marketing Science

Authors: Karsten Hansen | Vishal Singh | Pradeep Chintagunta

Research Note—Competitive Brand Salience

JOURNAL ARTICLE published September 2008 in Marketing Science

Authors: Ralf van der Lans | Rik Pieters | Michel Wedel

Accounting for Discrepancies Between Online and Offline Product Evaluations

JOURNAL ARTICLE published January 2019 in Marketing Science

Authors: Daria Dzyabura | Srikanth Jagabathula | Eitan Muller

The Influence of Product Variety on Brand Perception and Choice

JOURNAL ARTICLE published July 2007 in Marketing Science

Authors: Jonah Berger | Michaela Draganska | Itamar Simonson

Channel Coordination in the Presence of a Dominant Retailer

JOURNAL ARTICLE published May 2005 in Marketing Science

Authors: Jagmohan Raju | Z. John Zhang

Profile Construction in Experimental Choice Designs for Mixed Logit Models

JOURNAL ARTICLE published November 2002 in Marketing Science

Authors: Zsolt Sándor | Michel Wedel

Effects of Usage and Name on Perceptions of New Products

JOURNAL ARTICLE published November 1982 in Marketing Science

Authors: William L. Moore | Donald R. Lehmann

Advertising Experiments at the Campbell Soup Company

JOURNAL ARTICLE published February 1989 in Marketing Science

Authors: Joseph O. Eastlack | Ambar G. Rao

Rejoinder on “Frontiers: The Interplay of User-Generated Content, Content Industry Revenues, and Platform Regulation: Quasi-Experimental Evidence from YouTube”

JOURNAL ARTICLE published January 2024 in Marketing Science

Authors: Nils Wlömert | Dominik Papies | Michel Clement | Martin Spann

Making Inclusive Product Design a Reality: How Company Culture and Research Bias Impact Investment

JOURNAL ARTICLE published January 2024 in Marketing Science

Authors: Jeffrey D. Shulman | Zheyin (Jane) Gu