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A Minimum Discrimination Information Estimation of Multiattribute Market Share Models

JOURNAL ARTICLE published February 1992 in Marketing Science

Authors: Dennis H. Gensch | Ehsan S. Soofi

https://doi.org/10.1287/mksc.11.1.54 Actions

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JOURNAL ARTICLE published September 2007 in Marketing Science

https://doi.org/10.1287/mksc.1070.0322 Actions

Invited Commentary—Dynamic Structural Consumer Models and Current Marketing Issues

JOURNAL ARTICLE published November 2006 in Marketing Science

Authors: Baohong Sun

https://doi.org/10.1287/mksc.1050.0190 Actions

Commentary

JOURNAL ARTICLE published November 1986 in Marketing Science

Authors: Richard M. Johnson

https://doi.org/10.1287/mksc.5.4.322 Actions

Invited Commentary—The Implications of “Big M” Marketing for Modeling Service and Relationships

JOURNAL ARTICLE published November 2006 in Marketing Science

Authors: Ruth N. Bolton

https://doi.org/10.1287/mksc.1050.0171 Actions

Editorial—Database Submissions

JOURNAL ARTICLE published January 2008 in Marketing Science

Authors: Steven M. Shugan | Eric T. Bradlow

https://doi.org/10.1287/mksc.1070.0346 Actions

Reply

JOURNAL ARTICLE published May 1989 in Marketing Science

Authors: Paul Farris | James Olver | Cornelis De Kluyver

https://doi.org/10.1287/mksc.8.2.131 Actions

Invited Commentary—Removing the Boundary Between Structural and Reduced-Form Models

JOURNAL ARTICLE published November 2006 in Marketing Science

Authors: Liang Guo

https://doi.org/10.1287/mksc.1060.0194 Actions

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JOURNAL ARTICLE published August 2018 in Marketing Science

https://doi.org/10.1287/mksc.2018.1119 Actions

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JOURNAL ARTICLE published September 2019 in Marketing Science

https://doi.org/10.1287/mksc.2019.1196 Actions

Editorial Board

JOURNAL ARTICLE published August 2018 in Marketing Science

https://doi.org/10.1287/mksc.2018.eb.v37n4 Actions

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JOURNAL ARTICLE published March 2016 in Marketing Science

https://doi.org/10.1287/mksc.2016.0983 Actions

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JOURNAL ARTICLE published March 2015 in Marketing Science

https://doi.org/10.1287/mksc.2015.0907 Actions

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JOURNAL ARTICLE published January 2015 in Marketing Science

https://doi.org/10.1287/mksc.2014.0898 Actions

Editorial

JOURNAL ARTICLE published February 1997 in Marketing Science

Authors: Richard Staelin

https://doi.org/10.1287/mksc.16.1.iii Actions

Practice Prize Report: The 2020 and 2022 ISMS Gary Lilien Practice Prize Competition

JOURNAL ARTICLE published January 2023 in Marketing Science

Authors: Lan Luo | Koen Pauwels

https://doi.org/10.1287/mksc.2022.1412 Actions

Editorial Board

JOURNAL ARTICLE published July 2022 in Marketing Science

https://doi.org/10.1287/mksc.2022.eb.v41n4 Actions

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JOURNAL ARTICLE published May 2019 in Marketing Science

https://doi.org/10.1287/mksc.2019.1173 Actions

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JOURNAL ARTICLE published January 2023 in Marketing Science

https://doi.org/10.1287/mksc.2022.1427 Actions

2012 Guest Editors-in-Chief, Guest Associate Editors, and Ad Hoc Reviewers

JOURNAL ARTICLE published March 2013 in Marketing Science

https://doi.org/10.1287/mksc.2013.0777 Actions
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