Note—Conjoint Reliability Measures

JOURNAL ARTICLE published November 1989 in Marketing Science

Authors: Dick R. Wittink | David J. Reibstein | William Boulding | John E. G. Bateson | John W. Walsh

Introduction to the Special Issue on Managerial Decision Making

JOURNAL ARTICLE published August 1999 in Marketing Science

Authors: Richard Staelin

Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

JOURNAL ARTICLE published November 2001 in Marketing Science

Authors: Frank M. Bass

Focus on Authors

JOURNAL ARTICLE published May 2003 in Marketing Science

Guest Area Editors and Ad Hoc Reviewers

JOURNAL ARTICLE published February 2003 in Marketing Science

Authors: Steven M. Shugan

Focus on Authors

JOURNAL ARTICLE published February 2003 in Marketing Science

Focus on Authors

JOURNAL ARTICLE published May 2002 in Marketing Science

Focus on Authors

JOURNAL ARTICLE published August 2000 in Marketing Science

Special Section Introduction by the ISMS Practice Prize Competition Chairman

JOURNAL ARTICLE published May 2004 in Marketing Science

Authors: Gary L. Lilien

Focus on Authors

JOURNAL ARTICLE published September 2008 in Marketing Science

Focus on Authors

JOURNAL ARTICLE published July 2007 in Marketing Science

Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in Marketing Science

JOURNAL ARTICLE published November 2006 in Marketing Science

Authors: John Hauser

Commentary on “Advertising Experiments at the Campbell Soup Company”

JOURNAL ARTICLE published February 1989 in Marketing Science

Authors: Malcolm A. McNiven

Invited Commentary—Three Thoughts on Services

JOURNAL ARTICLE published November 2006 in Marketing Science

Authors: Dawn Iacobucci

Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing

JOURNAL ARTICLE published May 1985 in Marketing Science

Authors: Bruce S. Buchanan | Donald G. Morrison

Commentary

JOURNAL ARTICLE published February 1987 in Marketing Science

Authors: Paul N. Ries

Reply

JOURNAL ARTICLE published February 1987 in Marketing Science

Authors: Robert J. Dolan

Technical Note—Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data

JOURNAL ARTICLE published February 1987 in Marketing Science

Authors: Thomas P. Novak | Charles Stangor

Editorial: Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

JOURNAL ARTICLE published July 2006 in Marketing Science

Commentary on “Marketing Mix Reactions to Entry”

JOURNAL ARTICLE published November 1988 in Marketing Science

Authors: Sunil Mehrotra