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Transmitting signals to consumers for competitive advantage Paul N. Bloom and Torger Reve, Business Horizons (July-August 1990), pp. 58–66 JOURNAL ARTICLE published June 1991 in Journal of Product Innovation Management |
Selecting Influential Business‐to‐Business Customers in New Product Development: Relational Embeddedness and Knowledge Heterogeneity Considerations JOURNAL ARTICLE published May 2004 in Journal of Product Innovation Management |
Those Who Know, Do. Those Who Understand, Teach. Disseminative Capability and Knowledge Transfer in the Automotive Industry JOURNAL ARTICLE published January 2014 in Journal of Product Innovation Management Research funded by European Commission (FP6) Project (NEST-2006-PATH-Cul) | CID-Cultural and Innovation Dynamics (FP6-043345) |
Capturing product/service improvement ideas from social media based on lead user theory JOURNAL ARTICLE published September 2023 in Journal of Product Innovation Management Research funded by Natural Science Foundation of Anhui Province (2108085MG234) | National Natural Science Foundation of China (71571059,71731005) |
Speed‐to‐Market and New Product Performance Trade‐offs JOURNAL ARTICLE published November 1997 in Journal of Product Innovation Management |
Mapping managers' market orientations regarding new product success JOURNAL ARTICLE published July 2002 in Journal of Product Innovation Management |
Collaborative Advantage: Winning Through Extended Enterprise Supplier Networks Jeffrey H. Dyer;Oxford University Press, 2000. 209 + xii pages $27.50 JOURNAL ARTICLE published September 2001 in Journal of Product Innovation Management |
Luck had nothing to do with it: Launching the U.K.'s largest consumer brand Elaine Kent-Smith and Sue Thomas, Journal of the Market Research Society (1995, Number 2), pp. 127?141 JOURNAL ARTICLE published March 1996 in Journal of Product Innovation Management |
To Ally or Not to Ally Sanjit Sengupta and Louis P. Bucklin, Marketing Management (Fall 1995), pp. 25?33 JOURNAL ARTICLE published September 1996 in Journal of Product Innovation Management |
Cumulative subject index to abstracts published in volumes 3 through 10 JOURNAL ARTICLE published November 1993 in Journal of Product Innovation Management |
Subject index to volume 6 JOURNAL ARTICLE published December 1989 in Journal of Product Innovation Management |
The channel challenge Kate Bertrand, Business Marketing (May 1989), pp. 42–50 JOURNAL ARTICLE published June 1990 in Journal of Product Innovation Management |
Do you want to keep your customers forever? B . Joseph Pine II, Don Peppers, and Martha Rogers, Harvard Business Review (March?April 1995), pp. 103?114 JOURNAL ARTICLE published November 1995 in Journal of Product Innovation Management |
Human resource skills for the project manager: The human aspects of project management Volume Two, by Vijay K. Verma. Upper Darby, PA: Project Management Institute, 1996. 268 pages. $24.95 JOURNAL ARTICLE published January 1998 in Journal of Product Innovation Management |
The innovative edge: Creating strategic break-throughs using the voice of the customer By William Barnard and Thomas F. Wallace. Essex Junction, Vermont: Oliver Wight Publications, Inc. 1994. 138 + xvii pages. $27.50 JOURNAL ARTICLE published January 1995 in Journal of Product Innovation Management |
Launching new product features: a multiple case examination JOURNAL ARTICLE published January 2001 in Journal of Product Innovation Management |
Product Choice and the Importance of Aesthetic Design Given the Emotion‐laden Trade‐off between Sustainability and Functional Performance JOURNAL ARTICLE published November 2012 in Journal of Product Innovation Management |
Purchase Intentions and the Dimensions of Innovation: An Exploratory Model JOURNAL ARTICLE published March 1990 in Journal of Product Innovation Management |
Forecasting sales of new contingent products: An application to the compact disc market JOURNAL ARTICLE published December 1987 in Journal of Product Innovation Management |
The Impact of Product Innovativeness on Performance JOURNAL ARTICLE published December 1991 in Journal of Product Innovation Management |