Contextualizing customer organizational citizenship behaviors: The changing nature of value cocreation and customer satisfaction across service settings

JOURNAL ARTICLE published May 2019 in Psychology & Marketing

Authors: Laee Choi | Charles A. Lawry | MiRan Kim

Unveiling videos: Consumer‐generated ads as qualitative inquiry

JOURNAL ARTICLE published October 2011 in Psychology & Marketing

Authors: Pierre Berthon | Leyland Pitt | Philip DesAutels

Effects of the number of advertised brands in a choice set: A metacognitive process

JOURNAL ARTICLE published May 2019 in Psychology & Marketing

Research funded by Ministry of Science and Technology, Taiwan (105‐2410‐H‐004 ‐105 ‐SS3,102‐2410‐H‐004‐213‐SS3)

Authors: Chingching Chang | Wei‐Shan Chang | Wan‐Yun Yu

Attributional influences on consumers' desires to communicate about products

JOURNAL ARTICLE published March 1987 in Psychology & Marketing

Authors: Mary T. Curren | Valerie S. Folkes

More the merrier!! Understanding the effect of available content choices over willingness to pay for over‐the‐top subscriptions

JOURNAL ARTICLE published December 2023 in Psychology & Marketing

Authors: Shaphali Gupta | Pooja Shrivastava | Soniya Gupta‐Rawal

To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations

JOURNAL ARTICLE published December 2023 in Psychology & Marketing

Authors: Hong Zhu | Zimeng Zhu | Yilin Ou | Ya Yin

Issue Information

JOURNAL ARTICLE published December 2023 in Psychology & Marketing

Controllability and consumers' preference for sad and happy esthetic stimuli when feeling sad

JOURNAL ARTICLE published February 2023 in Psychology & Marketing

Research funded by National Natural Science Foundation of China (71572082,72202158)

Authors: Yu Zhang | Michael K. Hui | Jiangang Du

Contents

JOURNAL ARTICLE published March 2016 in Psychology & Marketing

Concern for appropriateness and ad context effects

JOURNAL ARTICLE published January 1997 in Psychology and Marketing

Authors: Kevin Celuch | Mark Slama | Susan Schaffenacker

Dimensions and characteristics of time perceptions and perspectives among older consumers

JOURNAL ARTICLE published January 1994 in Psychology & Marketing

Authors: Bonnie S. Guy | Terri L. Rittenburg | Douglass K. Hawes

Priming a Cross‐Category Brand Alliance: The Moderating Role of Attribute Knowledge and Need for Cognition

JOURNAL ARTICLE published February 2013 in Psychology & Marketing

Authors: Laura Smarandescu | Randy Rose | Douglas H. Wedell

How price increases affect future purchases: The role of mental budgeting, income, and framing

JOURNAL ARTICLE published January 2010 in Psychology & Marketing

Authors: Christian Homburg | Nicole Koschate | Dirk Totzek

JOURNAL ISSUE published March 2016 in Psychology & Marketing

The quality of consumers' decision-making in the environment of e-commerce

JOURNAL ARTICLE published April 2006 in Psychology and Marketing

Authors: Ling-Ling Wu | Jia-Yan Lin

JOURNAL ISSUE published October 2012 in Psychology & Marketing

Who Likes Bratz? The Impact of Girls’ Age and Gender Role Orientation on Preferences for Barbie Versus Bratz

JOURNAL ARTICLE published November 2012 in Psychology & Marketing

Authors: Rachel Karniol | Tamara Stuemler‐Cohen | Yael Lahav‐Gur

The Effects of Incidental Ad Exposure on Consumption‐Enhancing and Consumption‐Critical Processes

JOURNAL ARTICLE published October 2012 in Psychology & Marketing

Authors: Martin Sauerland | Georg Felser | Jarek Krajewski

How scarcity and thinking styles boost referral effectiveness

JOURNAL ARTICLE published November 2021 in Psychology & Marketing

Authors: Dionysius Ang | Maximilian H. E. E. Gerrath | Yeyi Liu

Attitudes and recycling: Does the measurement of affect enhance behavioral prediction?

JOURNAL ARTICLE published July 1994 in Psychology & Marketing

Authors: Stephen M. Smith | Curtis P. Haugtvedt | Richard E. Petty