Cognitive Biases, Cognitive Limits, and Risk Communication

JOURNAL ARTICLE published April 2004 in Journal of Public Policy & Marketing

Authors: Jonathan Baron

JOURNAL ISSUE published May 2007 in Journal of Public Policy & Marketing

An Evaluation of the Magnuson-Moss Warranty and Federal Trade Commission Improvement Act of 1975

JOURNAL ARTICLE published January 1988 in Journal of Public Policy & Marketing

Authors: Joshua Lyle Wiener

Collaborative Relationships: Legal Limits and Antitrust Considerations

JOURNAL ARTICLE published September 1992 in Journal of Public Policy & Marketing

Authors: Gregory T. Gundlach | Jakki J. Mohr

Book Review

JOURNAL ARTICLE published April 2007 in Journal of Public Policy & Marketing

Authors: Alan R. Andreasen | Dipankar Chakravarti

Marketing Cancer Care to Rural Residents

JOURNAL ARTICLE published March 1995 in Journal of Public Policy & Marketing

Authors: Frank J. Franzak | Thomas J. Smith | Christopher E. Desch

Editorial Board and Journal Information

JOURNAL ARTICLE published November 2008 in Journal of Public Policy & Marketing

The Impact of the Saccharin Warning Label on Sales of Diet Soft Drinks in Supermarkets

JOURNAL ARTICLE published January 1983 in Journal of Public Policy & Marketing

Authors: Raymond E. Schucker | Raymond C. Stokes | Michael L. Stewart | Douglas P. Henderson

In Poor Health: An Assessment of Privacy Policies at Direct-to-Consumer Web Sites

JOURNAL ARTICLE published September 2005 in Journal of Public Policy & Marketing

Authors: Kim Bartel Sheehan

The Noticeability of Warnings on Alcoholic Beverage Containers

JOURNAL ARTICLE published March 1993 in Journal of Public Policy & Marketing

Authors: Kenneth R. Laughery | Stephen L. Young | Kent P. Vaubel | John W. Brelsford

Meta-Analyses of the Effectiveness of Warning Labels

JOURNAL ARTICLE published September 2004 in Journal of Public Policy & Marketing

Authors: Jennifer J. Argo | Kelley J. Main

Scaling Effective Education for the Poor in Developing Countries: A Report from the Field

JOURNAL ARTICLE published April 2012 in Journal of Public Policy & Marketing

Authors: Marc J. Epstein | Kristi Yuthas

Book Review: Legal Issues in Marketing Decision Making

JOURNAL ARTICLE published September 1995 in Journal of Public Policy & Marketing

Authors: Joshua Lyle Wiener | Ross D. Petty

Reflections of an Activist Editor

JOURNAL ARTICLE published April 2011 in Journal of Public Policy & Marketing

Authors: Joel B. Cohen

Improving the Dietary Status of Low-Income Pregnant Women at Nutritional Risk

JOURNAL ARTICLE published April 2002 in Journal of Public Policy & Marketing

Authors: David Brinberg | Marta L. Axelson

The Sleeping Dog Stirs: New Signs of Life in Efforts to End Corruption in International Business

JOURNAL ARTICLE published March 1998 in Journal of Public Policy & Marketing

Authors: Carolyn Hotchkiss

Subject and Author Index

JOURNAL ARTICLE published September 2005 in Journal of Public Policy & Marketing

JOURNAL ISSUE published March 2000 in Journal of Public Policy & Marketing

Consumers'Attention to the Brief Summary in Print Direct-to-Consumer Advertisements: Perceived Usefulness in Patient–Physician Discussions

JOURNAL ARTICLE published September 2003 in Journal of Public Policy & Marketing

Authors: Ajit M. Menon | Aparna D. Deshpande | Matthew Perri | George M. Zinkhan

Sound Disclosures: Assessing when a Disclosure is Worthwhile

JOURNAL ARTICLE published September 2012 in Journal of Public Policy & Marketing

Authors: John Kozup | Charles R. Taylor | Michael L. Capella | Jeremy Kees