Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market

JOURNAL ARTICLE published January 1988 in Journal of Public Policy & Marketing

Authors: James H. McAlexander | Debra L. Scammon

An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products

JOURNAL ARTICLE published September 1991 in Journal of Public Policy & Marketing

Authors: Charles H. Schwepker | T. Bettina Cornwell

Addressing Barriers to Mental Health Wellness: Prescriptions for Marketing

JOURNAL ARTICLE published July 2023 in Journal of Public Policy & Marketing

Authors: Elyria Kemp | Cassandra D. Davis | McDowell Porter

Editorial Board and Journal Information

JOURNAL ARTICLE published March 2001 in Journal of Public Policy & Marketing

Book Review: The Good Society

JOURNAL ARTICLE published September 1994 in Journal of Public Policy & Marketing

Authors: John C. Mowen

Young Adults’ Perceptions of Warnings and Risks Associated with Alcohol Consumption

JOURNAL ARTICLE published March 1992 in Journal of Public Policy & Marketing

Authors: Larry T. Patterson | Garland G. Hunnicutt | Mary Ann Stutts

Setting Policies for Consumer Communications a Behavioral Decision Research Approach

JOURNAL ARTICLE published April 2004 in Journal of Public Policy & Marketing

Authors: Sara L. Eggers | Baruch Fischhoff

Reader Categorization of a Controversial Communication: Advertisement versus Editorial

JOURNAL ARTICLE published September 1995 in Journal of Public Policy & Marketing

Authors: J. B. Wilkinson | Douglas R. Hausknecht | George E. Prough

Legal Strategies for Protecting Brands from Genericide: Recent Trends in Evidence Weighted in Court Cases

JOURNAL ARTICLE published April 2002 in Journal of Public Policy & Marketing

Authors: Charles R. Taylor | Michael G. Walsh

After all is Lost: Meeting the Material Needs of Adolescent Disaster Survivors

JOURNAL ARTICLE published April 2007 in Journal of Public Policy & Marketing

Authors: Jill G. Klein | Laura Huang

“Seeing If”

JOURNAL ARTICLE published September 2005 in Journal of Public Policy & Marketing

Authors: Joel B. Cohen

Costs and Benefits of the Federal Trade Commission's Do-Not-Call Regulations: A Second Look and Reply to Anderson

JOURNAL ARTICLE published April 2007 in Journal of Public Policy & Marketing

Authors: T. Randolph Beard | Avery M. Abernethy

Parental Perceptions of Toy-based Programs: An Exploratory Analysis

JOURNAL ARTICLE published March 1992 in Journal of Public Policy & Marketing

Authors: Darrel D. Muehling | Les Carlson | Russell N. Laczniak

At the Turning Point: The Commission in 1978

JOURNAL ARTICLE published January 1988 in Journal of Public Policy & Marketing

Authors: William J. Baer

Assessing Social Impacts of New Products: An Attempt to Operationalize the Macromarketing Concept

JOURNAL ARTICLE published January 1985 in Journal of Public Policy & Marketing

Authors: Gregory D. Upah | Richard E. Wokutch

Manuscript Guidelines: Journal of Public Policy & Marketing

JOURNAL ARTICLE published March 1996 in Journal of Public Policy & Marketing

Anti-consumption Consciousness in Pursuit of Sustainability

JOURNAL ARTICLE published 14 May 2018 in Journal of Public Policy & Marketing

Authors: Valérie Guillard

Self-Regulation of Sex-Role Stereotyping in Advertising: The Canadian Experience

JOURNAL ARTICLE published January 1987 in Journal of Public Policy & Marketing

Authors: Robert G. Wyckham

Product Safety Warnings: A Legal Review

JOURNAL ARTICLE published January 1985 in Journal of Public Policy & Marketing

Authors: Michael Ursic

Tobacco Marketing Restrictions in the Multistate Attorneys General Settlement: Is this Good Public Policy?

JOURNAL ARTICLE published September 1999 in Journal of Public Policy & Marketing

Authors: Ross D. Petty