Marketing Cooperation in Automotive Strategic Alliances

JOURNAL ARTICLE published 6 June 1998 in Journal of Business-to-Business Marketing

Authors: Per Andersson | Anna Nyberg

The Complexity Turn: Cultural, Management, and Marketing Implications, by Arch G. Woodside (ed.), Springer International Publishing AG, 2017

JOURNAL ARTICLE published 2 January 2018 in Journal of Business-to-Business Marketing

Authors: A. Fuat Fırat | Nikhilesh Dholakia

Assessing Perceived Quality in Industrial Service Settings:

JOURNAL ARTICLE published 24 October 1995 in Journal of Business-to-Business Marketing

Authors: Emin Babakus | Dennis Pedrick | Andrea Richardson

Outstanding Article of the Year – 2018

JOURNAL ARTICLE published 2 January 2019 in Journal of Business-to-Business Marketing

Augmenting Outsourced Value Chains Immersed in Turbulence

JOURNAL ARTICLE published 1 October 2020 in Journal of Business-to-Business Marketing

Authors: Chih-An Lin | Homin Chen

CRM Systems in Industrial Companies: Intra- and Inter-Organizational Effects, by Andrea Perna and Enrico Baraldi

JOURNAL ARTICLE published 3 July 2015 in Journal of Business-to-Business Marketing

Authors: Ross Brennan

In Appreciation

JOURNAL ARTICLE published September 2002 in Journal of Business-to-Business Marketing

Authors: J. David Lichtenthal

An Empirical Investigation of Components of Industrial Buyer Motivation

JOURNAL ARTICLE published 13 July 1995 in Journal of Business-to-Business Marketing

Authors: Ronald E. Michaels | Alan J. Dubinsky | Gregory A. Rich

B2B E-Commerce: Economy and Strategies

JOURNAL ARTICLE published 29 January 2002 in Journal of Business-to-Business Marketing

Authors: Gopalkrishnan R. Iyer

Exploring Supply Managers' Intrapreneurial Ability and Relationship Quality

JOURNAL ARTICLE published 18 May 2010 in Journal of Business-to-Business Marketing

Authors: Michelle D. Steward | Zhaohui Wu | Janet L. Hartley

2003 Outstanding Article of the Year

JOURNAL ARTICLE published March 2004 in Journal of Business-to-Business Marketing

Authors: J. David Lichtenthal

Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients

JOURNAL ARTICLE published 2 July 2020 in Journal of Business-to-Business Marketing

Authors: Arch G. Woodside | Pedro Mir-Bernal

Team Selling Effectiveness:

JOURNAL ARTICLE published 5 January 1993 in Journal of Business-to-Business Marketing

Authors: J Brock Smith | Donald W. Barclay

Explaining Sales Force Turnover:

JOURNAL ARTICLE published 28 March 1997 in Journal of Business-to-Business Marketing

Authors: Thomas R. Wotruba | Pradeep K. Tyagi

The Impact of Environmental Uncertainty and Asset Specificity on the Degree of Buyer-Supplier Commitment

JOURNAL ARTICLE published 13 July 1995 in Journal of Business-to-Business Marketing

Authors: Donald G. Norris | Kevin M. McNeilly

Client-Following and Market-Seeking Strategies in the Internationalization of Service Firms

JOURNAL ARTICLE published 6 June 1998 in Journal of Business-to-Business Marketing

Authors: Anders Majkgård | D. Deo Sharma

Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning

JOURNAL ARTICLE published 2 October 2021 in Journal of Business-to-Business Marketing

Authors: Rocío Rodríguez | Carmen Otero-Neira | Göran Svensson

BOOK REVIEWS

JOURNAL ARTICLE published 6 June 1998 in Journal of Business-to-Business Marketing

Authors: Andreas F. Grein | Dawn Lerman | Dennis J. Cahill

Call for Book Reviews and Review Essays

JOURNAL ARTICLE published 17 February 2000 in Journal of Business-to-Business Marketing

Authors: Gopalkrishnan R. Iyer

2006 Outstanding Article of the Year

JOURNAL ARTICLE published 12 October 2007 in Journal of Business-to-Business Marketing

Authors: J. David Lichtenthal