Can Customer Participation Promote Supplier Green Innovation in the Social Media Environment? The Mediating Role of Green Dynamic Capability and the Moderating Role of Social Media Use

JOURNAL ARTICLE published 2 January 2024 in Journal of Business-to-Business Marketing

Research funded by National Natural Science Foundation of China (72172147)

Authors: Jianxin Sun | Baolong Ma | Li Zhao

Strategic Alliances: What Can We Learn When They Fail?

JOURNAL ARTICLE published 8 August 2007 in Journal of Business-to-Business Marketing

Authors: C. Michael Wittmann

Effect of Bilateral Controls on Opportunism: The Mediating Role of Commitment

JOURNAL ARTICLE published 3 April 2023 in Journal of Business-to-Business Marketing

Authors: Fanglan Pang | Qian Yang | Ruifeng Wei

The Complexity Turn: Cultural, Management, and Marketing Implications, by Arch G. Woodside (ed.), Springer International Publishing AG, 2017

JOURNAL ARTICLE published 2 January 2018 in Journal of Business-to-Business Marketing

Authors: A. Fuat Fırat | Nikhilesh Dholakia

Assessing Perceived Quality in Industrial Service Settings:

JOURNAL ARTICLE published 24 October 1995 in Journal of Business-to-Business Marketing

Authors: Emin Babakus | Dennis Pedrick | Andrea Richardson

Outstanding Article of the Year – 2018

JOURNAL ARTICLE published 2 January 2019 in Journal of Business-to-Business Marketing

Augmenting Outsourced Value Chains Immersed in Turbulence

JOURNAL ARTICLE published 1 October 2020 in Journal of Business-to-Business Marketing

Authors: Chih-An Lin | Homin Chen

In Appreciation

JOURNAL ARTICLE published September 2002 in Journal of Business-to-Business Marketing

Authors: J. David Lichtenthal

2003 Outstanding Article of the Year

JOURNAL ARTICLE published March 2004 in Journal of Business-to-Business Marketing

Authors: J. David Lichtenthal

Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients

JOURNAL ARTICLE published 2 July 2020 in Journal of Business-to-Business Marketing

Authors: Arch G. Woodside | Pedro Mir-Bernal

Marketing Cooperation in Automotive Strategic Alliances

JOURNAL ARTICLE published 6 June 1998 in Journal of Business-to-Business Marketing

Authors: Per Andersson | Anna Nyberg

B2B E-Commerce: Economy and Strategies

JOURNAL ARTICLE published 29 January 2002 in Journal of Business-to-Business Marketing

Authors: Gopalkrishnan R. Iyer

Commentary on “The Essence of Business Marketing…” by Lichtenthal, Mummalaneni, and Wilson: TheJBBMComes of Age

JOURNAL ARTICLE published 23 May 2008 in Journal of Business-to-Business Marketing

Authors: Peter J. LaPlaca

Opposites Attract, but Similarity Works: A Study of Interorganizational Similarity in Marketing Channels

JOURNAL ARTICLE published 21 November 2002 in Journal of Business-to-Business Marketing

Authors: Christian Homburg | Janna Schneider | Martin Fassnacht

Explaining Sales Force Turnover:

JOURNAL ARTICLE published 28 March 1997 in Journal of Business-to-Business Marketing

Authors: Thomas R. Wotruba | Pradeep K. Tyagi

The Impact of Environmental Uncertainty and Asset Specificity on the Degree of Buyer-Supplier Commitment

JOURNAL ARTICLE published 13 July 1995 in Journal of Business-to-Business Marketing

Authors: Donald G. Norris | Kevin M. McNeilly

BOOK REVIEWS

JOURNAL ARTICLE published 6 June 1998 in Journal of Business-to-Business Marketing

Authors: Andreas F. Grein | Dawn Lerman | Dennis J. Cahill

Call for Book Reviews and Review Essays

JOURNAL ARTICLE published 17 February 2000 in Journal of Business-to-Business Marketing

Authors: Gopalkrishnan R. Iyer

2006 Outstanding Article of the Year

JOURNAL ARTICLE published 12 October 2007 in Journal of Business-to-Business Marketing

Authors: J. David Lichtenthal

An Empirical Investigation of Relational Conflicts in Co-Marketing Alliances

JOURNAL ARTICLE published 3 September 2010 in Journal of Business-to-Business Marketing

Authors: Ho Taek Yi | Joseph Lee | Alan J. Dubinsky