Methodology Training for Doctoral Students: A Proposed Three-Course Sequence

JOURNAL ARTICLE published July 2004 in Marketing Education Review

Authors: Nicole Ponder | Jason E. Lueg

Every Brick Tells a Story: Study Abroad as an Extraordinary Experience

JOURNAL ARTICLE published July 2012 in Marketing Education Review

Authors: Newell D. Wright | Val Larsen

Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting

JOURNAL ARTICLE published July 2014 in Marketing Education Review

Authors: Matthew T. Seevers | William J. Rowe | Steven J. Skinner

Current Issues in Marketing Education

JOURNAL ARTICLE published July 2009 in Marketing Education Review

Using Conjoint Analysis to Evaluate and Reward Teaching Performance

JOURNAL ARTICLE published September 2016 in Marketing Education Review

Authors: Donald R. Bacon | Yilong (Eric) Zheng | Kim A. Stewart | Carol J. Johnson | Pallab Paul

Global Marketing

JOURNAL ARTICLE published July 1991 in Marketing Education Review

Case and Experiential Learning Methods

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Ken Williamson

Marketing Education in the 1990s: A Dean’s Retrospective and Prospective View

JOURNAL ARTICLE published March 1995 in Marketing Education Review

Authors: J. Barry Mason

Getting the Horse to Drink: Teaching Technology to Marketing Students

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Donald A. McBane

PROMOTING EXPERIENTIAL LEARNING IN A SERVICES MARKETING CLASS THROUGH THE INTEGRATION OF SERVICE DESIGN

JOURNAL ARTICLE published 27 December 2023 in Marketing Education Review

Authors: Tomasz Miaskiewicz

THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES

JOURNAL ARTICLE published 2 January 2020 in Marketing Education Review

Authors: Patrick van Esch | Tania von der Heidt | Catherine Frethey-Bentham | Gavin Northey

Marketing Educator Topics

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: Michael Mokwa

The Marketing Case Corner

JOURNAL ARTICLE published March 1993 in Marketing Education Review

Authors: Kenneth C. Williamson

Making Supply Chain Management Relevant for Marketing Majors

JOURNAL ARTICLE published March 2007 in Marketing Education Review

Authors: Alexander E. Ellinger

Message from the Guest Editor

JOURNAL ARTICLE published March 2007 in Marketing Education Review

Authors: John Branch | Stephen M. Ross

The Integration Allegation in Executive MBA Programs

JOURNAL ARTICLE published October 2000 in Marketing Education Review

Authors: Sheb L. True | Lou E. Pelton | Gary Selden | Rodney G. Alsup

From the Editor

JOURNAL ARTICLE published March 2001 in Marketing Education Review

Authors: Dale A. Lunsford

Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications

JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review

Authors: Jonna Holland

Towards an Understanding of “Opportunity”

JOURNAL ARTICLE published October 1997 in Marketing Education Review

Authors: Bev Hulbert | Brown Reva Berman | Sophie Adams

Innovative Marketing Education

JOURNAL ARTICLE published July 2000 in Marketing Education Review

Authors: Chuck Tomkovick