PROMOTING EXPERIENTIAL LEARNING IN A SERVICES MARKETING CLASS THROUGH THE INTEGRATION OF SERVICE DESIGN

JOURNAL ARTICLE published 27 December 2023 in Marketing Education Review

Authors: Tomasz Miaskiewicz

Getting the Horse to Drink: Teaching Technology to Marketing Students

JOURNAL ARTICLE published July 2003 in Marketing Education Review

Authors: Donald A. McBane

Better Together: Teaching Innovations

JOURNAL ARTICLE published 2 April 2020 in Marketing Education Review

Authors: Cindy B. Rippé | Kesha K. Coker

Index to Volume 21 of Marketing Education Review

JOURNAL ARTICLE published October 2011 in Marketing Education Review

Innovative Marketing Education

JOURNAL ARTICLE published July 2007 in Marketing Education Review

Authors: Chuck Tomkovick

You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments

JOURNAL ARTICLE published March 2005 in Marketing Education Review

Authors: Avery M. Abernethy | William L. Lett

Art Isn’t Easy . . . But It Makes Learning Easier: Using Art to Improve Cognition

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Michael Wachter | Heather Kirkwood-Mazik

EDITORIAL

JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee

CAN YOU HEAR ME NOW? AN INNOVATIVE EXPERIENTIAL LEARNING MODULE TO PREPARE TOMORROW’S INSIDE SALESPEOPLE

JOURNAL ARTICLE published 4 May 2018 in Marketing Education Review

Authors: Sarah R. Magnotta

CAPS-Client Adaptive Problem Solving: Experiential Team Learning

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: John E. Swan | Scott W. Hansen

A Study of Journal Publication Patterns of Marketing Faculty

JOURNAL ARTICLE published October 2010 in Marketing Education Review

Authors: James Talaga | Swee-Lim Chia

The Concentration of Career Research Productivity among Marketing Academicians: Implications for Faculty Evaluation

JOURNAL ARTICLE published March 1999 in Marketing Education Review

Authors: John E. Swan | Thomas L. Powers | Theodore Bos

USING SCHOLARSHIP APPLICATIONS TO AID KNOWLEDGE TRANSFER OF KEY MARKETING CONCEPTS

JOURNAL ARTICLE published 2 April 2020 in Marketing Education Review

Authors: Brooke Reavey

EDITORIAL: COMPETITION AND INTERNATIONALIZATION

JOURNAL ARTICLE published 2 October 2022 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee

Correction

JOURNAL ARTICLE published 2 October 2022 in Marketing Education Review

Marketing Education in the 21^st Century

JOURNAL ARTICLE published July 2000 in Marketing Education Review

Authors: Buddy LaForge

Key Issues in Marketing Education

JOURNAL ARTICLE published April 1991 in Marketing Education Review

A Cross-Functional, Multi-Disciplinary Approach to Teaching E-Commerce

JOURNAL ARTICLE published October 2000 in Marketing Education Review

Authors: Chuck Tomkovick | James LaBarre | Ronald Decker | Susan Haugen | Todd Hostager | James Pathos | Erwin Steiner

The Agony and the Ecstasy: Teaching Marketing Metrics to Undergraduate Business Students

JOURNAL ARTICLE published April 2011 in Marketing Education Review

Authors: Jane Lee Saber | Mary K. Foster

Case and Experiential Learning Methods

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Ken Williamson