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Showing results for ISSN matching 1052-8008

A Multi-Dimensional Examination of Marketing Journal Rankings by North American Academics

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Michael Jay Polonsky | Paul Whitelaw

https://doi.org/10.1080/10528008.2006.11488974 Actions

Making Marketing History: an Interdisciplinary Team Teaching Approach

JOURNAL ARTICLE published March 2007 in Marketing Education Review

Authors: Catherine McCabe | Katherine M. Grant

https://doi.org/10.1080/10528008.2007.11488982 Actions

Praise in Public, Criticize in Private? An Assessment of Performance Feedback Transparency in a Classroom Setting

JOURNAL ARTICLE published July 2014 in Marketing Education Review

Authors: Matthew T. Seevers | William J. Rowe | Steven J. Skinner

https://doi.org/10.2753/mer1052-8008240201 Actions

Teaching Retailing and Merchandising: An Experiential Approach

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Victoria A. Seitz | Nabil Razzouk

https://doi.org/10.1080/10528008.2002.11488771 Actions

You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods

JOURNAL ARTICLE published March 2006 in Marketing Education Review

Authors: Scott Smith | Dan Fisher

https://doi.org/10.1080/10528008.2006.11488942 Actions

Partnering Knowledge and Experience: The Business Classroom as Laboratory

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Authors: Barbara Dyer | David W. Schumann

https://doi.org/10.1080/10528008.1993.11488409 Actions

Challenges and Prospects Facing Doctoral Education in Marketing

JOURNAL ARTICLE published March 2000 in Marketing Education Review

Authors: William O. Bearden | Pam Scholder Ellen | Richard G. Netemeyer

https://doi.org/10.1080/10528008.2000.11488688 Actions

Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs

JOURNAL ARTICLE published July 2008 in Marketing Education Review

Authors: Ram Herstein | Arie Rotem | Lirit Abies Rivin

https://doi.org/10.1080/10528008.2008.11489035 Actions

#OPENFORBUSINESS: STUDENT PROMOTION OF COMMUNITY ORGANIZATIONS AND BUSINESSES ON SOCIAL MEDIA

JOURNAL ARTICLE published 3 April 2023 in Marketing Education Review

Authors: Zhenning Xu | Fernando Parra | Abby Peters | McDowell Porter | Jeremy Woods

https://doi.org/10.1080/10528008.2022.2159434 Actions

INNOVATING BY DESIGN

JOURNAL ARTICLE published 4 May 2018 in Marketing Education Review

Authors: Jane E. Machin

https://doi.org/10.1080/10528008.2018.1461571 Actions

Data in the Palm of Your Hand

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Sue Y. McGorry

https://doi.org/10.1080/10528008.2006.11488977 Actions

Marketing Alumni Perspectives on the Educational Challenges for the 1990s

JOURNAL ARTICLE published January 1991 in Marketing Education Review

Authors: Sandra L. Schmidt

https://doi.org/10.1080/10528008.1991.11488299 Actions

Constructing Marketing Examinations That Are Reliable and Valid Measures of Student Performance

JOURNAL ARTICLE published March 1992 in Marketing Education Review

Authors: Roobina Ohanian | Armen Tashchian | Larry H. Beard

https://doi.org/10.1080/10528008.1992.11488346 Actions

Retail Internships: An Experiential Learning Challenge

JOURNAL ARTICLE published January 1991 in Marketing Education Review

Authors: Shirley M. Stretch | Shelley S. Harp

https://doi.org/10.1080/10528008.1991.11488305 Actions

A Recruiting and Hiring Role-Play: An Experiential Simulation

JOURNAL ARTICLE published April 2012 in Marketing Education Review

Authors: Robert Newberry | Marianne K. Collins

https://doi.org/10.2753/mer1052-8008220111 Actions

Setting the Stage for Active Learning: An Interactive Marketing Class Activity

JOURNAL ARTICLE published March 2007 in Marketing Education Review

Authors: Brian A. Vander Schee

https://doi.org/10.1080/10528008.2007.11488989 Actions

Understanding the History of Marketing Education to Improve Classroom Instruction

JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review

Authors: O. C. Ferrell | Joe F. Hair | Greg W. Marshall | Robert D. Tamilia

https://doi.org/10.1080/10528008.2015.1038963 Actions

How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs

JOURNAL ARTICLE published October 2004 in Marketing Education Review

Authors: Cheryl L. Buff | Virginia Yonkers

https://doi.org/10.1080/10528008.2004.11488880 Actions

THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS

JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review

Authors: George D. Deitz | Alexa K. Fox | Joseph D. Fox

https://doi.org/10.1080/10528008.2021.1957689 Actions

An Evaluation of the Marketing Theory Seminar in PH.D. Programs: Teaching Alternatives and Future Directions

JOURNAL ARTICLE published July 1997 in Marketing Education Review

Authors: David L. Kurtz | Anne M. Velliquette | Judith A. Garretson | Subhas Dhodapkar | Jeanne Olson

https://doi.org/10.1080/10528008.1997.11488586 Actions
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