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A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review |
The Scholarship of Teaching: A Study of Marketing Education Journal Publications JOURNAL ARTICLE published March 2004 in Marketing Education Review |
You Can Observe a Lot Just by Watching: Using Videography in a Retail Setting to Teach Observational Research Methods JOURNAL ARTICLE published March 2006 in Marketing Education Review |
Teaching Retailing and Merchandising: An Experiential Approach JOURNAL ARTICLE published March 2002 in Marketing Education Review |
Partnering Knowledge and Experience: The Business Classroom as Laboratory JOURNAL ARTICLE published July 1993 in Marketing Education Review |
Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review |
Enriching Global Marketing Education with Virtual Classrooms an Effectiveness Study JOURNAL ARTICLE published October 2003 in Marketing Education Review |
Gazelle, Lion, Hyena, Vulture, and Worm: A Teaching Metaphor on Competition Between Early and Late Market Entrants JOURNAL ARTICLE published April 2010 in Marketing Education Review |
Student Ethnocentrism: Its Relevance to the Globalization of Marketing Education JOURNAL ARTICLE published March 1993 in Marketing Education Review |
The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth JOURNAL ARTICLE published 4 May 2017 in Marketing Education Review |
Students as Customers or Products: Perceptions and Preferences of Faculty and Students JOURNAL ARTICLE published July 2005 in Marketing Education Review |
An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self-Identity as a Critical Thinker JOURNAL ARTICLE published October 2010 in Marketing Education Review |
Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met JOURNAL ARTICLE published March 2003 in Marketing Education Review |
Marketing Academics' Perceptions of the Peer Review Process JOURNAL ARTICLE published October 2012 in Marketing Education Review |
THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH? JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review |
You Are Fired! A Method to Control and Sanction Free Riding in Group Assignments JOURNAL ARTICLE published March 2005 in Marketing Education Review |
Modeling Business Student Satisfaction: Utilitarian Value and Hedonic Value as Drivers of Satisfaction JOURNAL ARTICLE published 1 October 2020 in Marketing Education Review |
THE WEBSITE TRAFFIC PROJECT: FACILITATING ENGAGEMENT AND LEARNING IN AN INTRODUCTORY DIGITAL MARKETING CLASS JOURNAL ARTICLE published 3 April 2022 in Marketing Education Review |
EDITORIAL: ANALYTICS FOR ANALYTICS JOURNAL ARTICLE published 3 July 2023 in Marketing Education Review |
An Innovative, Experiential-Learning Project for Sales Management and Professional Selling Students JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review |