THE EFFECT OF MARKETING SIMULATIONS ON STUDENT ENGAGEMENT AND ACADEMIC OUTCOMES

JOURNAL ARTICLE published 2 January 2020 in Marketing Education Review

Authors: Patrick van Esch | Tania von der Heidt | Catherine Frethey-Bentham | Gavin Northey

Understanding the History of Marketing Education to Improve Classroom Instruction

JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review

Authors: O. C. Ferrell | Joe F. Hair | Greg W. Marshall | Robert D. Tamilia

I WAS TOLD THERE WOULD BE NO MATH: MARKETING STUDENTS’ MISCONCEPTIONS OF THE CAREER FIELD IMPEDE ENROLLMENT INTEREST IN QUANTITATIVE COURSES

JOURNAL ARTICLE published 3 July 2023 in Marketing Education Review

Authors: Yang He | Joe F. Alexander | Atanas Nikolov | Rui Aray Chen

How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs

JOURNAL ARTICLE published October 2004 in Marketing Education Review

Authors: Cheryl L. Buff | Virginia Yonkers

THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS

JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review

Authors: George D. Deitz | Alexa K. Fox | Joseph D. Fox

An Evaluation of the Marketing Theory Seminar in PH.D. Programs: Teaching Alternatives and Future Directions

JOURNAL ARTICLE published July 1997 in Marketing Education Review

Authors: David L. Kurtz | Anne M. Velliquette | Judith A. Garretson | Subhas Dhodapkar | Jeanne Olson

Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications

JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review

Authors: Jonna Holland

Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met

JOURNAL ARTICLE published March 2003 in Marketing Education Review

Authors: Kirby O. Jones | Craig A. Kelley

Towards an Understanding of “Opportunity”

JOURNAL ARTICLE published October 1997 in Marketing Education Review

Authors: Bev Hulbert | Brown Reva Berman | Sophie Adams

Delivering a Graduate Marketing Course in France: Observations, Experiences, and Pedagogic Rules

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Troy A. Festervand

Learning the ShamWow: Creating Infomercials to Teach the AIDA Model

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee | K. Douglas Hoffman

RECRUITING SALES STUDENTS: THE VALUE OF PROFESSIONALS IN THE CLASSROOM

JOURNAL ARTICLE published 2 January 2019 in Marketing Education Review

Authors: Blake Nielson | Shannon Cummins

SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS

JOURNAL ARTICLE published 3 April 2021 in Marketing Education Review

Authors: Joseph D. Chapman | Stacey Schetzsle | Jessica G Zeiss

Student Ethnocentrism: Its Relevance to the Globalization of Marketing Education

JOURNAL ARTICLE published March 1993 in Marketing Education Review

Authors: E. Stephen Grant | Brent M. Wren

Students as Customers or Products: Perceptions and Preferences of Faculty and Students

JOURNAL ARTICLE published July 2005 in Marketing Education Review

Authors: Carl Obermiller | Patrick Fleenor | Raven Peter

The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth

JOURNAL ARTICLE published 4 May 2017 in Marketing Education Review

Authors: Renée Gravois | Tará Burnthorne Lopez | Michael C. Budden

Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination

JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review

Authors: Gopala Ganesh | Audhesh Paswan | Qin Sun

STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING COURSE: A 5-YEAR LONGITUDINAL STUDY

JOURNAL ARTICLE published 31 March 2024 in Marketing Education Review

Authors: Qin Sun | David S Ackerman | Ning Fu

Using Technology to Increase Feedback When Grading Assignments

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: Donald A. McBane

Wikis in the Classroom: Opportunities and Challenges

JOURNAL ARTICLE published March 2008 in Marketing Education Review

Authors: John P. Workman