Teaching and Effectiveness: Another Look

JOURNAL ARTICLE published July 2001 in Marketing Education Review

Authors: Mark E. Hill | Joel Herche

From the Editor

JOURNAL ARTICLE published April 2013 in Marketing Education Review

Authors: Brian A. Vander Schee

Publicly Funded, Publicly Supported, Publicly Endorsed: The Fate of Public Higher Education

JOURNAL ARTICLE published October 2009 in Marketing Education Review

Authors: Catharine M. Curran

Is Academic Research in Sales Training Relevant?

JOURNAL ARTICLE published July 1995 in Marketing Education Review

Authors: Earl D. Honeycutt | John B. Ford | Thomas H. Stevenson

From the Editor

JOURNAL ARTICLE published October 2005 in Marketing Education Review

Authors: Pookie Sautter

Innovative Marketing Education

JOURNAL ARTICLE published March 1995 in Marketing Education Review

Authors: Daniel M. Spitzer

Income Based Pricing: An Additional Approach to Teaching the Subject of Pricing in Marketing Courses

JOURNAL ARTICLE published July 1997 in Marketing Education Review

Authors: Allen L. Appell

Measuring the Research Performance of Marketing Academics: Issues, Methods, and Further Research Directions

JOURNAL ARTICLE published July 1994 in Marketing Education Review

Authors: Sabine Dembkowski | Adamantios Diamantopoulos | Bodo B. Schlegelmilch

Evaluating and Designing the Brand Management Curriculum of MBA Programs from the Perspective of Brand Managers’ Professional Needs

JOURNAL ARTICLE published July 2008 in Marketing Education Review

Authors: Ram Herstein | Arie Rotem | Lirit Abies Rivin

Teaching Moments: Opening the Pipeline to Teaching Innovations

JOURNAL ARTICLE published October 2013 in Marketing Education Review

Authors: John F. Tanner | D. Joel Whalen

ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY

JOURNAL ARTICLE published 2 January 2019 in Marketing Education Review

Authors: Kendra Fowler | Veronica L. Thomas | Christina Saenger

From the Executive Editor

JOURNAL ARTICLE published July 2005 in Marketing Education Review

Authors: Buddy LaForge

From the Guest Editor

JOURNAL ARTICLE published April 2013 in Marketing Education Review

Authors: J. Charlene Davis

Illustrating Business Marketing Concepts Through the Value Chain Game

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Sara Liao-Troth | Stephanie P. Thomas | G. Scott Webb

From the Editor

JOURNAL ARTICLE published 2 September 2015 in Marketing Education Review

Authors: Brian Vander Schee

Business Student Use of Research Data Bases: Implications for Educators

JOURNAL ARTICLE published March 1992 in Marketing Education Review

Authors: Ruth A. Taylor | John K. Ross

From the Editor

JOURNAL ARTICLE published July 2009 in Marketing Education Review

Authors: Catharine M. Curran

From the Editors

JOURNAL ARTICLE published October 2011 in Marketing Education Review

Authors: K. Douglas Hoffman | Kevin J. Shanahan

From the Editor

JOURNAL ARTICLE published March 2005 in Marketing Education Review

Authors: Pookie Sautter

Innovative Marketing Education

JOURNAL ARTICLE published July 1992 in Marketing Education Review

Authors: Daniel M. Spitzer