Building the Technology Toolkit of Marketing Students: The Emerging Technologies in Marketing Initiative

JOURNAL ARTICLE published July 2013 in Marketing Education Review

Authors: Fred L. Miller | W. Glynn Mangold | Joy Roach | Terry Holmes

The MSCA Program: Developing Analytic Unicorns

JOURNAL ARTICLE published 2 January 2018 in Marketing Education Review

Authors: David M. Houghton | Clint Schertzer | Scott Beck

Marketing Education in the 21st Century

JOURNAL ARTICLE published July 2002 in Marketing Education Review

Review of BRANDStm: A Marketing Game Description of the Simulation

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Authors: Alvin C. Burns

Statement of Mission

JOURNAL ARTICLE published March 1993 in Marketing Education Review

Marketing Education in the 21^st Century

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Student Response Systems Adoption and Use in Marketing Education: A Status Report

JOURNAL ARTICLE published October 2009 in Marketing Education Review

Authors: Douglas J. Lincoln

The Ethnocentric Perspective of Marketing Students and Faculty Towards Business Majors

JOURNAL ARTICLE published July 1995 in Marketing Education Review

Authors: Gail Tom | Kevin O’Grady | Stoakley Swanson

Marketing Educator Topics

JOURNAL ARTICLE published October 1996 in Marketing Education Review

Authors: Michael Mokwa

Torch Awards for Marketplace Ethics: Providing Students “Hands ON” Experience with Marketing Ethics

JOURNAL ARTICLE published March 2006 in Marketing Education Review

Authors: Linda Ferrell | Mark A Buchanan

From the Editor

JOURNAL ARTICLE published October 2006 in Marketing Education Review

Authors: Pookie Sautter

STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING COURSE: A 5-YEAR LONGITUDINAL STUDY

JOURNAL ARTICLE published 31 March 2024 in Marketing Education Review

Authors: Qin Sun | David S Ackerman | Ning Fu

Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination

JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review

Authors: Gopala Ganesh | Audhesh Paswan | Qin Sun

Global Marketing Education

JOURNAL ARTICLE published November 1990 in Marketing Education Review

The Citizenship of Marketing Faculty: An Investigation of Service Activities

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: Peggy O. Shields

From the Editor

JOURNAL ARTICLE published March 2006 in Marketing Education Review

Authors: Pookie Sautter

Planning Your Own Funeral: A Helpful Pedagogical Tool

JOURNAL ARTICLE published March 2007 in Marketing Education Review

Authors: Daniel D. Butler

Micro Market Education

JOURNAL ARTICLE published July 1993 in Marketing Education Review

Review of Applying Marketing Principles

JOURNAL ARTICLE published July 1994 in Marketing Education Review

Authors: Al Burns

RECRUITING SALES STUDENTS: THE VALUE OF PROFESSIONALS IN THE CLASSROOM

JOURNAL ARTICLE published 2 January 2019 in Marketing Education Review

Authors: Blake Nielson | Shannon Cummins