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A Recruiting and Hiring Role-Play: An Experiential Simulation JOURNAL ARTICLE published April 2012 in Marketing Education Review |
Setting the Stage for Active Learning: An Interactive Marketing Class Activity JOURNAL ARTICLE published March 2007 in Marketing Education Review |
Understanding the History of Marketing Education to Improve Classroom Instruction JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review |
THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review |
An Evaluation of the Marketing Theory Seminar in PH.D. Programs: Teaching Alternatives and Future Directions JOURNAL ARTICLE published July 1997 in Marketing Education Review |
Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review |
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice JOURNAL ARTICLE published October 2004 in Marketing Education Review |
Market Research in the “Real” World: Are We Teaching Students What They Need to Know? JOURNAL ARTICLE published March 2001 in Marketing Education Review |
A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review |
Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met JOURNAL ARTICLE published March 2003 in Marketing Education Review |
DISTANCE BE DAMNED: THE IMPORTANCE OF SOCIAL PRESENCE IN A PANDEMIC CONSTRAINED ENVIRONMENT JOURNAL ARTICLE published 2 October 2021 in Marketing Education Review |
Towards an Understanding of “Opportunity” JOURNAL ARTICLE published October 1997 in Marketing Education Review |
Delivering a Graduate Marketing Course in France: Observations, Experiences, and Pedagogic Rules JOURNAL ARTICLE published March 2002 in Marketing Education Review |
Learning the ShamWow: Creating Infomercials to Teach the AIDA Model JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review |
RECRUITING SALES STUDENTS: THE VALUE OF PROFESSIONALS IN THE CLASSROOM JOURNAL ARTICLE published 2 January 2019 in Marketing Education Review |
SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS JOURNAL ARTICLE published 3 April 2021 in Marketing Education Review |
Student Ethnocentrism: Its Relevance to the Globalization of Marketing Education JOURNAL ARTICLE published March 1993 in Marketing Education Review |
Students as Customers or Products: Perceptions and Preferences of Faculty and Students JOURNAL ARTICLE published July 2005 in Marketing Education Review |
Marketing Academics' Perceptions of the Peer Review Process JOURNAL ARTICLE published October 2012 in Marketing Education Review |
THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH? JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review |