How Will They Know Right from Wrong? A Study of Ethics in the Mission Statements and Curriculum of AACSB Undergraduate Marketing Programs

JOURNAL ARTICLE published October 2004 in Marketing Education Review

Authors: Cheryl L. Buff | Virginia Yonkers

THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS

JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review

Authors: George D. Deitz | Alexa K. Fox | Joseph D. Fox

An Evaluation of the Marketing Theory Seminar in PH.D. Programs: Teaching Alternatives and Future Directions

JOURNAL ARTICLE published July 1997 in Marketing Education Review

Authors: David L. Kurtz | Anne M. Velliquette | Judith A. Garretson | Subhas Dhodapkar | Jeanne Olson

Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications

JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review

Authors: Jonna Holland

Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met

JOURNAL ARTICLE published March 2003 in Marketing Education Review

Authors: Kirby O. Jones | Craig A. Kelley

Towards an Understanding of “Opportunity”

JOURNAL ARTICLE published October 1997 in Marketing Education Review

Authors: Bev Hulbert | Brown Reva Berman | Sophie Adams

Delivering a Graduate Marketing Course in France: Observations, Experiences, and Pedagogic Rules

JOURNAL ARTICLE published March 2002 in Marketing Education Review

Authors: Troy A. Festervand

Learning the ShamWow: Creating Infomercials to Teach the AIDA Model

JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review

Authors: Seung Hwan (Mark) Lee | K. Douglas Hoffman

RECRUITING SALES STUDENTS: THE VALUE OF PROFESSIONALS IN THE CLASSROOM

JOURNAL ARTICLE published 2 January 2019 in Marketing Education Review

Authors: Blake Nielson | Shannon Cummins

SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS

JOURNAL ARTICLE published 3 April 2021 in Marketing Education Review

Authors: Joseph D. Chapman | Stacey Schetzsle | Jessica G Zeiss

Student Ethnocentrism: Its Relevance to the Globalization of Marketing Education

JOURNAL ARTICLE published March 1993 in Marketing Education Review

Authors: E. Stephen Grant | Brent M. Wren

Students as Customers or Products: Perceptions and Preferences of Faculty and Students

JOURNAL ARTICLE published July 2005 in Marketing Education Review

Authors: Carl Obermiller | Patrick Fleenor | Raven Peter

The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth

JOURNAL ARTICLE published 4 May 2017 in Marketing Education Review

Authors: Renée Gravois | Tará Burnthorne Lopez | Michael C. Budden

Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination

JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review

Authors: Gopala Ganesh | Audhesh Paswan | Qin Sun

STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING COURSE: A 5-YEAR LONGITUDINAL STUDY

JOURNAL ARTICLE published 31 March 2024 in Marketing Education Review

Authors: Qin Sun | David S Ackerman | Ning Fu

Using Technology to Increase Feedback When Grading Assignments

JOURNAL ARTICLE published July 1996 in Marketing Education Review

Authors: Donald A. McBane

Wikis in the Classroom: Opportunities and Challenges

JOURNAL ARTICLE published March 2008 in Marketing Education Review

Authors: John P. Workman

Student Use and Perceptions of Web-Based Instructional Tools: Laggards in Traditional Classrooms

JOURNAL ARTICLE published October 2007 in Marketing Education Review

Authors: Judy Strauss | Donna J. Hill

An International Virtual Team Based Project at Undergraduate Level: Design and Assessment

JOURNAL ARTICLE published March 2009 in Marketing Education Review

Authors: Haiyan Hu

Marketing Academics' Perceptions of the Peer Review Process

JOURNAL ARTICLE published October 2012 in Marketing Education Review

Authors: Charles D. Bailey | Joe F. Hair | Dana R. Hermanson | Victoria L. Crittenden