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Social Impact “Buycotts”: A Tool for Innovation, Impact, and Engagement to Teach Integrated Marketing Communications JOURNAL ARTICLE published 2 January 2016 in Marketing Education Review |
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice JOURNAL ARTICLE published October 2004 in Marketing Education Review |
Market Research in the “Real” World: Are We Teaching Students What They Need to Know? JOURNAL ARTICLE published March 2001 in Marketing Education Review |
A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review |
Teaching Marketing Via the Internet: Lessons Learned and Challenges to Be Met JOURNAL ARTICLE published March 2003 in Marketing Education Review |
Towards an Understanding of “Opportunity” JOURNAL ARTICLE published October 1997 in Marketing Education Review |
Delivering a Graduate Marketing Course in France: Observations, Experiences, and Pedagogic Rules JOURNAL ARTICLE published March 2002 in Marketing Education Review |
Learning the ShamWow: Creating Infomercials to Teach the AIDA Model JOURNAL ARTICLE published 2 January 2015 in Marketing Education Review |
RECRUITING SALES STUDENTS: THE VALUE OF PROFESSIONALS IN THE CLASSROOM JOURNAL ARTICLE published 2 January 2019 in Marketing Education Review |
SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS JOURNAL ARTICLE published 3 April 2021 in Marketing Education Review |
Student Ethnocentrism: Its Relevance to the Globalization of Marketing Education JOURNAL ARTICLE published March 1993 in Marketing Education Review |
Students as Customers or Products: Perceptions and Preferences of Faculty and Students JOURNAL ARTICLE published July 2005 in Marketing Education Review |
Are Face-to-Face Classes More Effective Than Online Classes? An Empirical Examination JOURNAL ARTICLE published 4 May 2015 in Marketing Education Review |
STUDENT ENGAGEMENT AND CLASS SATISFACTION IN AN UNDERGRADUATE MARKETING COURSE: A 5-YEAR LONGITUDINAL STUDY JOURNAL ARTICLE published 31 March 2024 in Marketing Education Review |
Using Technology to Increase Feedback When Grading Assignments JOURNAL ARTICLE published July 1996 in Marketing Education Review |
Wikis in the Classroom: Opportunities and Challenges JOURNAL ARTICLE published March 2008 in Marketing Education Review |
Student Use and Perceptions of Web-Based Instructional Tools: Laggards in Traditional Classrooms JOURNAL ARTICLE published October 2007 in Marketing Education Review |
An International Virtual Team Based Project at Undergraduate Level: Design and Assessment JOURNAL ARTICLE published March 2009 in Marketing Education Review |
Marketing Academics' Perceptions of the Peer Review Process JOURNAL ARTICLE published October 2012 in Marketing Education Review |
THE STUDENT EVALUATION OF TEACHING: LET’S BE HONEST – WHO IS TELLING THE TRUTH? JOURNAL ARTICLE published 2 January 2022 in Marketing Education Review |