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Showing results for ISSN matching 1094-9968

Publisher's Note

JOURNAL ARTICLE published January 1999 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(99)70229-x Actions

Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions

JOURNAL ARTICLE published May 2021 in Journal of Interactive Marketing

Authors: Jidong Han | Peter T.L. Popkowski Leszczyc | Zelin Zhang

https://doi.org/10.1016/j.intmar.2020.08.003 Actions

Editorial Board

JOURNAL ARTICLE published February 2020 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(20)30004-9 Actions

Editorial Review Board

JOURNAL ARTICLE published May 2021 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(21)00026-8 Actions

Gameful Experience in Gamification: Construction and Validation of a Gameful Experience Scale [GAMEX]

JOURNAL ARTICLE published August 2018 in Journal of Interactive Marketing

Authors: René Eppmann | Magdalena Bekk | Kristina Klein

https://doi.org/10.1016/j.intmar.2018.03.002 Actions

Mobile Marketing: The Way Forward

JOURNAL ARTICLE published May 2016 in Journal of Interactive Marketing

Authors: Venkatesh Shankar

https://doi.org/10.1016/j.intmar.2016.03.005 Actions

Antecedents and consequences of consumer privacy concerns: An empirical investigation

JOURNAL ARTICLE published November 2001 in Journal of Interactive Marketing

Authors: Joseph E. Phelps | Giles D'Souza | Glen J. Nowak

https://doi.org/10.1002/dir.1019 Actions

Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

JOURNAL ARTICLE published May 2010 in Journal of Interactive Marketing

Authors: Rajan Varadarajan | Raji Srinivasan | Gautham Gopal Vadakkepatt | Manjit S. Yadav | Paul A. Pavlou | Sandeep Krishnamurthy | Tom Krause

https://doi.org/10.1016/j.intmar.2010.02.004 Actions

What consumers know and what they do: An investigation of consumer knowledge, awareness, and use of privacy protection strategies

JOURNAL ARTICLE published May 2003 in Journal of Interactive Marketing

Authors: Curt J. Dommeyer | Barbara L. Gross

https://doi.org/10.1002/dir.10053 Actions

Consumer Processing of Online Trust Signals: A Neuroimaging Study

JOURNAL ARTICLE published August 2019 in Journal of Interactive Marketing

Research funded by Ministry of Education (P12-SEJ-1980,FPU14/04736)

Authors: Luis-Alberto Casado-Aranda | Angelika Dimoka | Juan Sánchez-Fernández

https://doi.org/10.1016/j.intmar.2019.02.006 Actions

Erratum to ‘“How to Project Customer Retention” Revisited: The Role of Duration Dependence’ [Journal of Interactive Marketing 43 (2018) 1–16]

JOURNAL ARTICLE published August 2019 in Journal of Interactive Marketing

Authors: Peter S. Fader | Bruce G.S. Hardie | Yuzhou Liu | Joseph Davin | Thomas Steenburgh

https://doi.org/10.1016/j.intmar.2019.07.001 Actions

Convergence marketing

JOURNAL ARTICLE published May 2002 in Journal of Interactive Marketing

Authors: Yoram Wind | Vijay Mahajan

https://doi.org/10.1002/dir.10009 Actions

Application of multiple adaptive regression splines (MARS) in direct response modeling

JOURNAL ARTICLE published November 2002 in Journal of Interactive Marketing

Authors: Joel Deichmann | Abdolreza Eshghi | Dominique Haughton | Selin Sayek | Nicholas Teebagy

https://doi.org/10.1002/dir.10040 Actions

Customer lifetime value research in marketing: A review and future directions

JOURNAL ARTICLE published May 2002 in Journal of Interactive Marketing

Authors: Dipak Jain | Siddhartha S. Singh

https://doi.org/10.1002/dir.10032 Actions

Assessing the performance of direct marketing scoring models

JOURNAL ARTICLE published January 2001 in Journal of Interactive Marketing

Authors: Edward C. Malthouse

https://doi.org/10.1002/1520-6653(200124)15:1<49::aid-dir1003>3.0.co;2-f Actions

Capturing evolving visit behavior in clickstream data

JOURNAL ARTICLE published February 2004 in Journal of Interactive Marketing

Authors: Wendy W. Moe | Peter S. Fader

https://doi.org/10.1002/dir.10074 Actions

Does Posting About Diversity and Inclusion (D&I) Improve Engagement in Social Media? Antecedents and Impact of D&I Communication Decisions

JOURNAL ARTICLE published 6 May 2024 in Journal of Interactive Marketing

Authors: Nick J.F. Bombaij | Sadaf Mokarram-Dorri

https://doi.org/10.1177/10949968241239285 Actions

“Now You See Me”: The Attention-Grabbing Effect of Product Similarity and Proximity in Online Shopping

JOURNAL ARTICLE published May 2021 in Journal of Interactive Marketing

Authors: Bo Huang | Carolane Juaneda | Sylvain Sénécal | Pierre-Majorique Léger

https://doi.org/10.1016/j.intmar.2020.08.004 Actions

A Meta-analysis of Online Trust Relationships in E-commerce

JOURNAL ARTICLE published May 2017 in Journal of Interactive Marketing

Authors: Yeolib Kim | Robert A. Peterson

https://doi.org/10.1016/j.intmar.2017.01.001 Actions

Feeling Confident and Smart with Webrooming: Understanding the Consumer's Path to Satisfaction

JOURNAL ARTICLE published August 2019 in Journal of Interactive Marketing

Research funded by Ministry of Economy and Competitiveness (ECO2016–76768-R) | European Social Fund (S20_17R)

Authors: Carlos Flavián | Raquel Gurrea | Carlos Orús

https://doi.org/10.1016/j.intmar.2019.02.002 Actions
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