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Showing results for ISSN matching 1094-9968

Editorial Board

JOURNAL ARTICLE published February 2020 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(20)30004-9 Actions

Editorial Review Board

JOURNAL ARTICLE published May 2021 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(21)00026-8 Actions

Self-Service Technology Recovery: The Effect of Recovery Initiation and Locus of Responsibility

JOURNAL ARTICLE published May 2021 in Journal of Interactive Marketing

Authors: Hung M. Dao | Aristeidis Theotokis

https://doi.org/10.1016/j.intmar.2020.09.001 Actions

A Partially Hidden Markov Model of Customer Dynamics for CLV Measurement

JOURNAL ARTICLE published August 2013 in Journal of Interactive Marketing

Authors: Jaime Romero | Ralf van der Lans | Berend Wierenga

https://doi.org/10.1016/j.intmar.2013.04.003 Actions

Responding to Causal Uncertainty in the Twitterverse: When Abstract Language and Social Prominence Increase Message Engagement

JOURNAL ARTICLE published February 2019 in Journal of Interactive Marketing

Authors: Jae-Eun Namkoong | Joon H. Ro | Marlone D. Henderson

https://doi.org/10.1016/j.intmar.2018.11.002 Actions

On Research Methods in Interactive Marketing

JOURNAL ARTICLE published February 2012 in Journal of Interactive Marketing

Authors: Charles F. Hofacker

https://doi.org/10.1016/j.intmar.2011.10.001 Actions

Brands, Friends, & Viral Advertising: A Social Exchange Perspective on the Ad Referral Processes

JOURNAL ARTICLE published November 2016 in Journal of Interactive Marketing

Authors: Jameson L. Hayes | Karen Whitehill King | Artemio Ramirez

https://doi.org/10.1016/j.intmar.2016.04.001 Actions

A Neuropsychological Study on How Consumers Process Risky and Secure E-payments

JOURNAL ARTICLE published August 2018 in Journal of Interactive Marketing

Research funded by Junta de Andalusia (P12-SEJ-1980) | Ministry of Education, Culture and Sports, Spain (FPU14/04736)

Authors: Luis-Alberto Casado-Aranda | Francisco Liébana-Cabanillas | Juan Sánchez-Fernández

https://doi.org/10.1016/j.intmar.2018.03.001 Actions

The Impact of Mobile Social App Usage on Offline Shopping Store Visits

JOURNAL ARTICLE published August 2022 in Journal of Interactive Marketing

Authors: Xuebin Cui | Yacheng Sun | Yubo Chen | Banggang Wu

https://doi.org/10.1177/10949968221095554 Actions

The Effects of Linguistic Coordination on Perceived Quality of Consumer Reviews: A Dual Process Perspective

JOURNAL ARTICLE published November 2023 in Journal of Interactive Marketing

Authors: Angela Xia Liu | Yinglei Wang | Jurui Zhang

https://doi.org/10.1177/10949968221150933 Actions

Heterogeneity in the Effects of Online Persuasion

JOURNAL ARTICLE published August 2012 in Journal of Interactive Marketing

Authors: Maurits Kaptein | Dean Eckles

https://doi.org/10.1016/j.intmar.2012.02.002 Actions

Publisher's Note

JOURNAL ARTICLE published January 1999 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(99)70229-x Actions

Interactive marketing and the law: The future rise of unfairness

JOURNAL ARTICLE published 1998 in Journal of Interactive Marketing

Authors: Ross D. Petty

https://doi.org/10.1002/(sici)1520-6653(199822)12:3<21::aid-dir3>3.3.co;2-w Actions

Article not available electronically

JOURNAL ARTICLE published January 1999 in Journal of Interactive Marketing

Authors: Donald W. Eckrich | James A. Karrh | Deborah Snyder

https://doi.org/10.1002/(sici)1520-6653(199922)13:3<77::aid-dir6>3.0.co;2-5 Actions

Menu-Based Choice Models for Customization: On the Recoverability of Reservation Prices, Model Fit, and Predictive Validity

JOURNAL ARTICLE published February 2021 in Journal of Interactive Marketing

Authors: Christian Neuerburg | Nicole Koschate-Fischer | Christian Pescher

https://doi.org/10.1016/j.intmar.2020.05.003 Actions

Return on Quality Improvements in Search Engine Marketing

JOURNAL ARTICLE published August 2012 in Journal of Interactive Marketing

Authors: Nadia Abou Nabout | Bernd Skiera

https://doi.org/10.1016/j.intmar.2011.11.001 Actions

The Role of a Companion Banner and Sponsorship Transparency in Recognizing and Evaluating Article-style Native Advertising

JOURNAL ARTICLE published August 2018 in Journal of Interactive Marketing

Authors: Colin Campbell | Nathaniel J. Evans

https://doi.org/10.1016/j.intmar.2018.02.002 Actions

The influence of pre- and post-purchase service on prices in the online book market

JOURNAL ARTICLE published November 2004 in Journal of Interactive Marketing

Authors: Yong Cao | Thomas S. Gruca

https://doi.org/10.1002/dir.20018 Actions

Erratum to ‘“How to Project Customer Retention” Revisited: The Role of Duration Dependence’ [Journal of Interactive Marketing 43 (2018) 1–16]

JOURNAL ARTICLE published August 2019 in Journal of Interactive Marketing

Authors: Peter S. Fader | Bruce G.S. Hardie | Yuzhou Liu | Joseph Davin | Thomas Steenburgh

https://doi.org/10.1016/j.intmar.2019.07.001 Actions

Editorial Board

JOURNAL ARTICLE published August 2020 in Journal of Interactive Marketing

https://doi.org/10.1016/s1094-9968(20)30110-9 Actions
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