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Showing results for ISSN matching 1133-6870

Un modelo de desarrollo profesional para la mejora de la reputación corporativa

JOURNAL ARTICLE published 31 July 2013 in Questiones publicitarias

Authors: Ana María Casado Molina | Antonio Juan Peláez Sánchez

https://doi.org/10.5565/rev/qp.40 Actions

La publicidad infantil en televisió de Catalunya

JOURNAL ARTICLE published 31 July 2006 in Questiones publicitarias

Authors: José Fernández Cavia | Arantxa Capdevila | David Domingo

https://doi.org/10.5565/rev/qp.137 Actions

La investigación en comunicación y publicidad: nuevos temas y problemas

JOURNAL ARTICLE published 31 July 2012 in Questiones publicitarias

Authors: Juan Benavides Delgado

https://doi.org/10.5565/rev/qp.55 Actions

Los efectos de la televisión y el proceso cognoscitivo de la información

JOURNAL ARTICLE published 31 January 1993 in Questiones publicitarias

Authors: Jesús Jiménez Segura

https://doi.org/10.5565/rev/qp.2 Actions

Benetton

JOURNAL ARTICLE published 31 July 1996 in Questiones publicitarias

Authors: Rafael González Galiana | Felicidad Loscertales Abril

https://doi.org/10.5565/rev/qp.271 Actions

Un toro negro y enorme: Del diseño publicitario industrial a las relaciones públicas institucionales

JOURNAL ARTICLE published 31 January 1997 in Questiones publicitarias

Authors: Teresa María Otero Alvarado

https://doi.org/10.5565/rev/qp.239 Actions

La utilización de la información como espectáculo. El ejemplo del caso Windsor

JOURNAL ARTICLE published 31 July 2008 in Questiones publicitarias

Authors: Fernando J. Melgosa Rodríguez

https://doi.org/10.5565/rev/qp.125 Actions

Esencial publicidad

JOURNAL ARTICLE published 28 July 2022 in Questiones publicitarias

Authors: Daniel Tena-Parera

https://doi.org/10.5565/rev/qp.374 Actions

Los enunciados interrogativos en los textos publicitarios. Un acercamiento pragmático

JOURNAL ARTICLE published 31 July 2000 in Questiones publicitarias

Authors: Elena Méndez Ga de Paredes

https://doi.org/10.5565/rev/qp.186 Actions

El estudio de la comunicación publicitaria online en el Grado en Publicidad y RR.PP.

JOURNAL ARTICLE published 31 July 2012 in Questiones publicitarias

Authors: Araceli Castelló Martínez

https://doi.org/10.5565/rev/qp.51 Actions

effect of flow experience in the adoption of online supermarkets applying the technology acceptance model (TAM)

JOURNAL ARTICLE published 26 June 2023 in Questiones publicitarias

Authors: Doris Morales | Alejandro Alegret Cotas | Irene Esteban-Millat

https://doi.org/10.5565/rev/qp.387 Actions

Género y publicidad en la prensa diaria

JOURNAL ARTICLE published 31 July 2008 in Questiones publicitarias

Authors: Carmen Rodríguez Wangüemert | Pilar Matud Aznar | Inmaculada Espinosa

https://doi.org/10.5565/rev/qp.121 Actions

Tribal marketing, tribal branding. An expert guide to the brand co-creation process

JOURNAL ARTICLE published 31 July 2014 in Questiones publicitarias

Authors: Paloma Sanz Marcos

https://doi.org/10.5565/rev/qp.34 Actions

La necesidad de estudiar al consumidor en publicidad. Estudio comparativo del consumidor joven argentino frente al de otras nacionalidades

JOURNAL ARTICLE published 31 July 1998 in Questiones publicitarias

Authors: Manuel Garrido Lora

https://doi.org/10.5565/rev/qp.229 Actions

Responsabilidad social corporativa. De la noción a la gestión

JOURNAL ARTICLE published 15 July 2019 in Questiones publicitarias

Authors: Estrella Barrio Fraile

https://doi.org/10.5565/rev/qp.332 Actions

La argumentación publicitaria

JOURNAL ARTICLE published 31 July 2000 in Questiones publicitarias

Authors: Jorge David Femández Gómez

https://doi.org/10.5565/rev/qp.196 Actions

A propósito de la publicidad institucional

JOURNAL ARTICLE published 31 January 2009 in Questiones publicitarias

Authors: Juan Rey

https://doi.org/10.5565/rev/qp.112 Actions

JOURNAL ISSUE published 12 January 2022 in Questiones publicitarias

https://doi.org/10.5565/rev/qp.2022529 Actions

De Lasker al escáner

JOURNAL ARTICLE published 31 July 1998 in Questiones publicitarias

Authors: Mario Herreros Arconada

https://doi.org/10.5565/rev/qp.231 Actions

Qué hacemos con la universidad

JOURNAL ARTICLE published 31 July 2015 in Questiones publicitarias

Authors: Esther Simancas González

https://doi.org/10.5565/rev/qp.21 Actions
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