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Showing results for ISSN matching 1133-6870

El eslogan del año 2000

JOURNAL ARTICLE published 31 July 2000 in Questiones publicitarias

Authors: Manuel Garrido Lora

https://doi.org/10.5565/rev/qp.191 Actions

Publicidad encubierta: la información que vende

JOURNAL ARTICLE published 31 July 2006 in Questiones publicitarias

Authors: Aurora Labio

https://doi.org/10.5565/rev/qp.138 Actions

La cultura participativa de Star Wars como experiencia transmedia

JOURNAL ARTICLE published 7 January 2021 in Questiones publicitarias

Authors: Víctor Álvarez Rodríguez

https://doi.org/10.5565/rev/qp.357 Actions

JOURNAL ISSUE published 12 January 2023 in Questiones publicitarias

https://doi.org/10.5565/rev/qp.2023631 Actions

Cuando la marca ofrece entretenimiento: aproximación al concepto de advertainment

JOURNAL ARTICLE published 31 July 2006 in Questiones publicitarias

Authors: Marina Ramos

https://doi.org/10.5565/rev/qp.134 Actions

El papel de la técnica publicitaria Branded Content para generar nuevos vínculos de compromiso entre marca y sociedad.

JOURNAL ARTICLE published 7 January 2021 in Questiones publicitarias

Authors: María Rodríguez-Rabadán

https://doi.org/10.5565/rev/qp.350 Actions

investigación al “paper”

JOURNAL ARTICLE published 13 July 2023 in Questiones publicitarias

Authors: Daniel Tena-Parera

https://doi.org/10.5565/rev/qp.395 Actions

JOURNAL ISSUE published 13 July 2023 in Questiones publicitarias

https://doi.org/10.5565/rev/qp.2023632 Actions

JOURNAL ISSUE published 11 January 2024 in Questiones publicitarias

https://doi.org/10.5565/rev/qp. Actions

Consumo audiovisual en jóvenes mejicanos

JOURNAL ARTICLE published 31 July 1998 in Questiones publicitarias

Authors: Luis Alfonso Guadarrama Rico

https://doi.org/10.5565/rev/qp.232 Actions

El strategic planner

JOURNAL ARTICLE published 31 July 2004 in Questiones publicitarias

Authors: Jorge David Fernández Gómez

https://doi.org/10.5565/rev/qp.180 Actions

Deportes electrónicos. Una aproximación a las posibilidades comunicativas de un mercado emergente

JOURNAL ARTICLE published 31 July 2014 in Questiones publicitarias

Authors: Marcos Antón Roncero | Francisco García García

https://doi.org/10.5565/rev/qp.28 Actions

La nueva imagen de la imagne publicitaria

JOURNAL ARTICLE published 31 January 1997 in Questiones publicitarias

Authors: Adrián Huid

https://doi.org/10.5565/rev/qp.244 Actions

Absolutamente, Questiones Publicitarias

JOURNAL ARTICLE published 2 February 2018 in Questiones publicitarias

Authors: Daniel Tena-Parera

https://doi.org/10.5565/rev/qp.310 Actions

Uncredited. Diseño gráfico y títulos de crédito

JOURNAL ARTICLE published 31 July 1997 in Questiones publicitarias

Authors: Javier Lozano Delmar

https://doi.org/10.5565/rev/qp.288 Actions

Técnicas de marketing viral

JOURNAL ARTICLE published 31 July 2015 in Questiones publicitarias

Authors: Moisés Oneto Márquez

https://doi.org/10.5565/rev/qp.20 Actions

La globalización del mercado europeo y la gestión publicitaria

JOURNAL ARTICLE published 31 July 1994 in Questiones publicitarias

Authors: Enrique Martín Armario

https://doi.org/10.5565/rev/qp.203 Actions

Informe sobre e desarrollo de las III Jornadas de Publicidad

JOURNAL ARTICLE published 31 July 1994 in Questiones publicitarias

Authors: Gabinete Comunicación

https://doi.org/10.5565/rev/qp.204 Actions

El debate de la ampliación europea y los medios de comunicación publicitaria

JOURNAL ARTICLE published 31 July 2004 in Questiones publicitarias

Authors: Natalia Papí-Gálvez | Irene Ramos Soler

https://doi.org/10.5565/rev/qp.175 Actions

Las televisiones públicas autonómicas del siglo XXI. Nuevos escenadrios tras el cierre de RTVV

JOURNAL ARTICLE published 31 July 2015 in Questiones publicitarias

Authors: María Toscano Alonso

https://doi.org/10.5565/rev/qp.19 Actions
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