Legal update

JOURNAL ARTICLE published September 1998 in Journal of Brand Management

Authors: Isabel Davies

Brand valuation — introduction to the Special Issue

JOURNAL ARTICLE published March 1998 in Journal of Brand Management

Authors: Michael Thomas

To dub or not to dub: Language adaptation of global television advertisements for a bilingual community

JOURNAL ARTICLE published April 2005 in Journal of Brand Management

Authors: Albert Caruana | Monica Abdilla

‘Creating powerful brands in consumer, service and industrial markets’: 2nd edition

JOURNAL ARTICLE published March 1999 in Journal of Brand Management

Authors: Raymond Perrier

Harnessing the power of market-leading brands: Part 2

JOURNAL ARTICLE published February 1994 in Journal of Brand Management

Authors: Joel R Evans | Gregg Lombardo

Legal update

JOURNAL ARTICLE published March 1999 in Journal of Brand Management

Authors: Isabel Davies

Putting hard values on the soft factors in mergers and acquisitions

JOURNAL ARTICLE published July 1999 in Journal of Brand Management

Authors: Shailendra Kumar

Brand benchmarking applied to global branding processes

JOURNAL ARTICLE published April 1994 in Journal of Brand Management

Authors: Chris Macrae

The Internet and rogue websites

JOURNAL ARTICLE published September 1998 in Journal of Brand Management

Authors: Bina Cunningham

Managing the Mayo Clinic brand: a case study in staff-developed service performance standards

JOURNAL ARTICLE published September 2019 in Journal of Brand Management

Authors: Denise M. Kennedy

The international implications of branding: Part I — Launching in the UK market: The Müller experience

JOURNAL ARTICLE published June 1993 in Journal of Brand Management

Authors: Isabel Davies

Branding non-profit and commercial partnerships

JOURNAL ARTICLE published January 2013 in Journal of Brand Management

Authors: Sue Mizera

Futurology of brand management

JOURNAL ARTICLE published September 2000 in Journal of Brand Management

Authors: I Ryder

Global brand strategy

JOURNAL ARTICLE published September 2004 in Journal of Brand Management

Authors: Sicco van Gelder

Legal update: The panda versus the rock

JOURNAL ARTICLE published January 2002 in Journal of Brand Management

Authors: I Davies

Assessing the revival potential of brands from the past: How relevant is nostalgia in retro branding strategies?

JOURNAL ARTICLE published June 2012 in Journal of Brand Management

Authors: Eleonora Cattaneo | Carolina Guerini

The importance of brand heritage as a key performance driver in marketing management

JOURNAL ARTICLE published December 2011 in Journal of Brand Management

Authors: Klaus-Peter Wiedmann | Nadine Hennigs | Steffen Schmidt | Thomas Wuestefeld

City branding through cinema: the case of postcolonial Hong Kong

JOURNAL ARTICLE published September 2019 in Journal of Brand Management

Authors: Steven Chen | Eric Shih

How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses

JOURNAL ARTICLE published November 2018 in Journal of Brand Management

Authors: Yana R. Avramova | Patrick De Pelsmacker | Nathalie Dens

From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics

JOURNAL ARTICLE published March 2024 in Journal of Brand Management

Authors: Aya Aboelenien | Chau Minh Nguyen