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Designing e-logos in corporate identity strategy JOURNAL ARTICLE published May 2001 in Journal of Brand Management |
Brand strategy in the retail banking sector: Adapting to the financial services revolution JOURNAL ARTICLE published July 2002 in Journal of Brand Management |
Positioning and communication issues in building financial services brands JOURNAL ARTICLE published March 1999 in Journal of Brand Management |
Investigating installers' readiness to use mobile B2B communication: Findings from Denmark JOURNAL ARTICLE published August 2008 in Journal of Brand Management |
Brand valuation — introduction to the Special Issue JOURNAL ARTICLE published March 1998 in Journal of Brand Management |
To dub or not to dub: Language adaptation of global television advertisements for a bilingual community JOURNAL ARTICLE published April 2005 in Journal of Brand Management |
‘Creating powerful brands in consumer, service and industrial markets’: 2nd edition JOURNAL ARTICLE published March 1999 in Journal of Brand Management |
Harnessing the power of market-leading brands: Part 2 JOURNAL ARTICLE published February 1994 in Journal of Brand Management |
Legal update JOURNAL ARTICLE published March 1999 in Journal of Brand Management |
Putting hard values on the soft factors in mergers and acquisitions JOURNAL ARTICLE published July 1999 in Journal of Brand Management |
Brand benchmarking applied to global branding processes JOURNAL ARTICLE published April 1994 in Journal of Brand Management |
The Internet and rogue websites JOURNAL ARTICLE published September 1998 in Journal of Brand Management |
Managing the Mayo Clinic brand: a case study in staff-developed service performance standards JOURNAL ARTICLE published September 2019 in Journal of Brand Management |
The international implications of branding: Part I — Launching in the UK market: The Müller experience JOURNAL ARTICLE published June 1993 in Journal of Brand Management |
Branding non-profit and commercial partnerships JOURNAL ARTICLE published January 2013 in Journal of Brand Management |
Futurology of brand management JOURNAL ARTICLE published September 2000 in Journal of Brand Management |
Erratum: To sell or not to sell: Overweight users’ effect on fashion assortments JOURNAL ARTICLE published December 2010 in Journal of Brand Management |
Broadening the scope of brand management JOURNAL ARTICLE published April 2010 in Journal of Brand Management |
A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century JOURNAL ARTICLE published May 2004 in Journal of Brand Management |
Securitization of brand names: Basic concepts and its use in practice JOURNAL ARTICLE published September 2009 in Journal of Brand Management |