Designing e-logos in corporate identity strategy

JOURNAL ARTICLE published May 2001 in Journal of Brand Management

Authors: F Check-Teck

Brand strategy in the retail banking sector: Adapting to the financial services revolution

JOURNAL ARTICLE published July 2002 in Journal of Brand Management

Authors: G Harris

Positioning and communication issues in building financial services brands

JOURNAL ARTICLE published March 1999 in Journal of Brand Management

Authors: Lucian Camp

Investigating installers' readiness to use mobile B2B communication: Findings from Denmark

JOURNAL ARTICLE published August 2008 in Journal of Brand Management

Authors: Morten Bach Jensen

Brand valuation — introduction to the Special Issue

JOURNAL ARTICLE published March 1998 in Journal of Brand Management

Authors: Michael Thomas

To dub or not to dub: Language adaptation of global television advertisements for a bilingual community

JOURNAL ARTICLE published April 2005 in Journal of Brand Management

Authors: Albert Caruana | Monica Abdilla

‘Creating powerful brands in consumer, service and industrial markets’: 2nd edition

JOURNAL ARTICLE published March 1999 in Journal of Brand Management

Authors: Raymond Perrier

Harnessing the power of market-leading brands: Part 2

JOURNAL ARTICLE published February 1994 in Journal of Brand Management

Authors: Joel R Evans | Gregg Lombardo

Legal update

JOURNAL ARTICLE published March 1999 in Journal of Brand Management

Authors: Isabel Davies

Putting hard values on the soft factors in mergers and acquisitions

JOURNAL ARTICLE published July 1999 in Journal of Brand Management

Authors: Shailendra Kumar

Brand benchmarking applied to global branding processes

JOURNAL ARTICLE published April 1994 in Journal of Brand Management

Authors: Chris Macrae

The Internet and rogue websites

JOURNAL ARTICLE published September 1998 in Journal of Brand Management

Authors: Bina Cunningham

Managing the Mayo Clinic brand: a case study in staff-developed service performance standards

JOURNAL ARTICLE published September 2019 in Journal of Brand Management

Authors: Denise M. Kennedy

The international implications of branding: Part I — Launching in the UK market: The Müller experience

JOURNAL ARTICLE published June 1993 in Journal of Brand Management

Authors: Isabel Davies

Branding non-profit and commercial partnerships

JOURNAL ARTICLE published January 2013 in Journal of Brand Management

Authors: Sue Mizera

Futurology of brand management

JOURNAL ARTICLE published September 2000 in Journal of Brand Management

Authors: I Ryder

Erratum: To sell or not to sell: Overweight users’ effect on fashion assortments

JOURNAL ARTICLE published December 2010 in Journal of Brand Management

Authors: Ulf Aagerup

Broadening the scope of brand management

JOURNAL ARTICLE published April 2010 in Journal of Brand Management

Authors: Mark D Uncles

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

JOURNAL ARTICLE published May 2004 in Journal of Brand Management

Authors: Mike Lanham

Securitization of brand names: Basic concepts and its use in practice

JOURNAL ARTICLE published September 2009 in Journal of Brand Management

Authors: Ruth L Taylor | Rudy Becerra | Patricia Stuart | Spencer A Case