Guest editorial

JOURNAL ARTICLE published 1 June 2005 in Qualitative Market Research: An International Journal

Authors: Richard Elliott | Avi Shankar

Exploring the needs of SMEs for mobile data technologies: the role of qualitative research techniques

JOURNAL ARTICLE published September 2002 in Qualitative Market Research: An International Journal

Authors: Debra Harker | Jeanette Van Akkeren

The Internet as a tool for global linking

JOURNAL ARTICLE published 1 June 2000 in Qualitative Market Research: An International Journal

Authors: Professor Roger Sugden

Nature, nurture and inertia: where do qualitative researchers get their ideas from?

JOURNAL ARTICLE published 1 June 2002 in Qualitative Market Research: An International Journal

Authors: Andy Barker

Questionnaire design: a weak link in corporate identity?

JOURNAL ARTICLE published 30 January 2020 in Qualitative Market Research: An International Journal

Authors: Jane Brown | Anders Wäppling | Helen Woodruffe-Burton

Qualitative issues in IT and organizational processes in implementing marketing strategies

JOURNAL ARTICLE published 1 December 2004 in Qualitative Market Research: An International Journal

Authors: Ashok Ranchhod | Cãlin Gurãu

Guest editorial

JOURNAL ARTICLE published 9 April 2018 in Qualitative Market Research: An International Journal

Authors: Dave Crick

Workshop review: analysing the language of interviews

JOURNAL ARTICLE published 18 January 2011 in Qualitative Market Research: An International Journal

Authors: Sheila Keegan

Are religious customers skeptical toward sexually appealing advertising?

JOURNAL ARTICLE published 11 November 2019 in Qualitative Market Research: An International Journal

Authors: Catur Sugiarto | Virginie de Barnier

Editorial

JOURNAL ARTICLE published 7 January 2014 in Qualitative Market Research: An International Journal

Authors: Andrew Lindridge

Routledge International Handbook of Consumer Psychology

JOURNAL ARTICLE published 14 April 2020 in Qualitative Market Research: An International Journal

Authors: Brian Harman

Social constructionism and research in marketing and advertising

JOURNAL ARTICLE published December 1998 in Qualitative Market Research: An International Journal

Authors: Christopher E. Hackley

Ideas that resonate: how ideology drives consumers’ firm-supportive market shaping

JOURNAL ARTICLE published 9 May 2024 in Qualitative Market Research: An International Journal

Authors: Jeffrey Wiebe

The effects of physical environment design on the dimensions of emotional well-being: a qualitative study from the perspective of design and retail managers

JOURNAL ARTICLE published 29 March 2022 in Qualitative Market Research: An International Journal

Authors: Suyash Khaneja | Shahzeb Hussain | T.C. Melewar | Pantea Foroudi

Evaluating responses to celebrity endorsements using projective techniques

JOURNAL ARTICLE published 13 January 2012 in Qualitative Market Research: An International Journal

Authors: Nisachon Tantiseneepong | Matthew Gorton | John White

Impulse purchasing: a qualitative exploration of the phenomenon

JOURNAL ARTICLE published 1 August 1998 in Qualitative Market Research: An International Journal

Authors: Geoff Bayley | Clive Nancarrow

Dissertations

JOURNAL ARTICLE published 1 June 2002 in Qualitative Market Research: An International Journal

Cultural analysis of dieting consumers' construction of bodies and identities

JOURNAL ARTICLE published 6 September 2011 in Qualitative Market Research: An International Journal

Authors: Hanna Leipämaa‐Leskinen

Laddering: how (not) to do things with words

JOURNAL ARTICLE published 23 January 2007 in Qualitative Market Research: An International Journal

Authors: Elin Brandi Sørensen | Søren Askegaard

Sport for development and peace snakes and ladders

JOURNAL ARTICLE published 8 June 2015 in Qualitative Market Research: An International Journal

Authors: Andrew Joseph Webb | André Richelieu